I think we'll see an explosion of meme software (to the extent that we aren't already). Previously, the difficulty of coding meant that it wasn't possible for those without coding skills to use software as a medium for memes. Now, as the difficult of production drops pretty much to zero, we're seeing software become ripe territory for meme content and UGC. I'd wager this is the thesis of teams like Danger Testing or A Vinyl Bar in Shibuya where apps are viewed more as content rather than as singular products.