48 segment ideas to power your CRM campaigns, get the free eBook now!
solus.ai/resources/
"Price Hunters" buy 80%+ on discount. "Premiums" buy high end products.
Same customer base. Completely different strategies.
Learn all 48 segments: solus.ai/resources/
💸 Marketing budget allocation for mature brands:
60% retention & growth from existing customers 40% acquisition
LTV optimization is an under-utilized/ under reported lever.
Unfortunately, many brands don't extract LTV insights from their data.
2025 is the year of Agentic AI in marketing.
Instead of building campaigns manually, marketers are briefing AI agents who:
Generate ideas
Suggest segments
Create content
Optimize performance
The future is collaborative intelligence.
AI for Personalization & Retention Marketing.
Us in about 5 words. Ok now that we've worked that out, time to find tweets asking for 5-word pitches 😀.
Why do most personalization projects fail?
It's not the algorithms - it's the connective tissue between AI and business decisions.
After 4 years of real deployments, we've compiled what actually works into a comprehensive guide.
"The AI-First Approach to Hyper-Personalization" - Free download: solus.ai/resources/
💭 Bias propagation in ML:
Last year's successful "women who shopped in 6 months" campaign becomes this year's default.
Result? You only learn what worked for that specific group.
Always leave room for exploration.
#BiasPropagation #MachineLearning #AIinMarketing
🎯 Segmentation as a product philosophy:
Instead of building perfect ML clusters, give business users tools to explore data themselves.
Speed of insight > perfect algorithm
#CustomerSegmentation #DataTools #BusinessIntelligence
Good products have some magic dust. That's where the product goes beyond it's function and benefit to also having a story the user can engage with.
🔄 Customer lifecycle isn't linear: New → Active → High-value → Churned
It's cyclical. Your best winback candidates? Previous high-value customers.
Design your CLM programs accordingly.
#CLM #CustomerLifecycle #Retention
📊 Incrementality is the gold standard for measuring campaign impact.
But here's the catch: TG vs CG comparisons can get complex fast.
Short-term vs long-term control groups tell different stories. Both matter.
What's your gold standard when it comes to campaign measurement?
#customernudge #personalization #customerengagement #marketinganalytics
💀 The AI graveyard is full of "perfect" algorithms that never saw production.
Enterprise data science feels like Indiana Jones - walking through tunnels of skeletons from failed projects.
The culprit isn't bad technology. It's missing "connective tissue" between tech and business reality.
🧵 1/9
#AI #MachineLearning #DataScience
At @solus_ai, we call this "Systems of Intelligence":
Platforms between your data systems and customer engagement channels.
The crucial translation layer turning AI capabilities → business results.
Because algorithms are only valuable if they drive real outcomes.
8/9 #SystemsOfIntelligence
Bottom line: You can't throw technology over the wall and hope business problems catch it.
The most sophisticated algorithm is worthless without the connective tissue to make it business-relevant.
What AI graveyards have you walked through? 👇
9/9 #AI #MachineLearning #BusinessStrategy