Juan Novelli (@soychainer) header
Juan Novelli (@soychainer) profile picture

CEO at The Food Chainers | Building the first Web3 marketplace for AgriFood-Tech | Specialist in Industry 4.0 and Food Manufacturing from MIT and WUR

Madrid, Comunidad de Madrid
Joined January 2024
Photo by Juan Novelli (@soychainer)Photo by Juan Novelli (@soychainer)Photo by Juan Novelli (@soychainer)
Can CO₂ become our ally? Discover how innovation is reshaping industries worldwide. 🔗 Read more: open.substack.com/pub/juanno… Let’s create a cleaner future! 🚀 #Sustainability #Innovation #CCUS
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The future of Latin American agriculture isn’t about intuition—it’s about DATA. 🌾💡 IoT can boost productivity by 30%, cut costs, and turn data into $$$. Are we ready to leap? #IoT #AgriTech #DataEconomy #LatinAmerica The Real Value of Data open.substack.com/pub/juanno…
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In my latest Substack post, I explore how the Economy of Things (EoT) is reshaping the interaction between physical and intangible assets in Industry 5.0. 👉 Read the full article and join the conversation. open.substack.com/pub/juanno…
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Technological evolution has transformed the workforce, but the great paradox of Industry 5.0 is that instead of replacing us, machines have come to work with us. Read more about it in my latest Substack post, open.substack.com/pub/juanno…
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The Value of the Invisible I firmly believe that we are on the verge of a new era where the invisible, the things we cannot touch but that drive the world, will truly make the difference. open.substack.com/pub/thefoo…
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The Agrifood Revolution: From Physical Assets to Intellectual Property open.substack.com/pub/thefoo…
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Last week, I had the chance to attend the #FoundersDays event by @EITFood, an impressive gathering of AgriFood entrepreneurs. It was a fantastic opportunity to listen to founders, showcase our solutions at @TheFoodChainers for managing their intellectual assets, and see their eagerness to join our platform. The full launch of our blockchain technology is just around the corner! 🚀
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Thanks to @madridinnova for the opportunity to present @TheFoodChainers at the @south_summit . It was an amazing experience, and the validation we received from the audience and corporate representatives was incredible.
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We are grateful for the opportunity to present our project @TheFoodChainers to the @singapore_edb It was an honor to discuss how our platform could assist the National University of Singapore the Singapore Food Agency and the EDB itself in not only creating #CITE_NFTs for their projects, startups and ideas on our blockchain but also commercializing these ideas in our marketplace in a secure, traceable, and encrypted manner. They were very impressed by the technology we have developed at @w3cite to make this possible. We would also like to extend our thanks to the @MadridFoodInHub and @eatableadv for selecting us among the startups to showcase, and to Effiwaste for joining us at this event. This collaboration demonstrates that top-tier technological solutions are being developed at @ComunidadMadrid @govsingapore we are committed to supporting the ambitious ‘30 by 30’ goal. Let’s strengthen the chain together!
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Recently, a VC managing a multinational fund mentioned that pricing intellectual property in the food industry is very difficult. The only entity that will set the price is the market.
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Helping to redefine the Food Production & Distribution! 🌐 In the Agri-ood revolution, every seed, every kwh counts. Join us as we harness tech to make food production smarter, distribution fairer, and the world better #AgriFood #WeAreChainers #CITE #CollectiveIntelligence #Token
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Join the Agri-Food revolution! 🌱1 in 10 hungry amidst 30% waste - we refuse to accept this! At @TheFoodChainers, we're all about #Reconnecting Communities, #Rethinking Processes, and #Reducing Waste. Stand up, speak out, and join our movement. #CITE #WeAreChainers #AgriFood
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We are at the beginning of a journey to revolutionize Agri-Food! 🌍 At @TheFoodChainers it's not just about ideas; it's about making changes. Tackling food waste, nourishing minds, and cultivating sustainability. Join us from the start! #AgriFood #WeAreChainers #Sustainability
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