Stepan Komar

Landing page format you’re SLEEPING on 💎 We made this concept for Grüns. Angle: struggling to poop. You know when you ask GPT to explain something like you’re 5? That’s basically what we did here. Instead of another super scientific gut-health page that nobody wants to read... We turned it into a childish story about the gummies fighting the bad guys in your gut. And no, it’s not for kids. It’s for adults who are tired of reading the same overcomplicated supplement bullshit. Make it stupidly simple. Our team is also a huge fan of making hidden CTA. Works insanely well when you make people earn it. We turned ours into a spin-to-win. Gamification at its finest lmaoooo. And we’re making tens of these concepts for DTC brands rn. Now imagine matching stuff like this with the exact angle from your ads... Crazy. Steal it for your brand.

Things we’re building for many DTC brands rn 👑 Really proud of what the team is cooking in Q4 Funnel diversity > creative diversity.

ALL advertorials Resilia running (with links) 👇 - resilia.shop/pages/1-gut-mis… - resilia.shop/pages/ooo-cruis… - resilia.shop/pages/top-5-age… - resilia.shop/pages/the-hidde… - try.resilia.shop/cardio-garl… - try.resilia.shop/blood-press… - resilia.shop/pages/men-6prob… - resilia.shop/pages/men-weigh… - resilia.shop/pages/prostate-… - resilia.shop/pages/2026-hone… - resilia.shop/pages/i-thought… And btw... That’s ONLY the advertorials. Their funnel diversity is kinda insane. 18M monthly traffic and TONS of angles. I really love how these guys are moving. Once you start treating funnels the same way you treat ad creatives... That’s when scaling gets really stupid. And low key I think everyone should be studying Resilia, Rovina, Relivex, and brands like them WAY more closely. Some of these teams are moving in a way we haven’t seen in years. Steal that.

BANGERRR advertorial you should be running 💥 Our concept for Mars Men btw. Angle: Men who are scared to talk to girls. This could print like crazy lmaooo... Now imagine you pull out 10 versions of this and just scale the shit out of it. This is where even a lot of big brands are still blind. For someone to buy, they need to see themselves in the problem first. Not everyone is ready to land on a page full of benefits, ingredients, and a buy box. Especially if they barely know your product. That’s what advertorials are for. More time to make someone think: “Fuck... that’s literally me.” Think about angles like: “I Was 29, 260 Pounds and…” “I Wasted $1,400 on X Before I Found This…” “This Chinese Medicine Was Kept Hidden for Years…” People read, relate, understand the problem and solution. And only AFTER that are they actually ready to buy. We’re in an oversaturated market rn. Unless you invented some magic pill, your product alone is not gonna carry the ad. You need the funnel to do the selling too. And experience shows this over and over again... A absolute shit product with a better funnel can absolutely outperform a better product pretty easy. That’s the game. Steal this for your brand.

Gamified funnel for Halloween 🎃 RYZE is launching a bunch of AI-made games as full funnels for Halloween. - shop.ryzesuperfoods.com/brid… And low key this is EXACTLY where you should land your warm traffic. - Email subscribers - Retargeting These people already know the product. They just need a fun reason to come back and a better deal. This is where DTC is heading imo. At some point you just gotta get more creative. What would I do? Push these HARD through email not Ads Tbh this could become one of your best performing campaigns lmaoo Because you’re not only doing hard work with emails. You’re improving what happens AFTER the click. Better destination = more revenue. Steal it for your brand.

Comparison ADVERTORIAL for Obvi 🚀 This is how we’d build it. Instead of another long-form article nobody wants to read... Make the whole ADV feel like an IG Story. Way more engaging. And the best part? Comparison angles work basically every fucking time. - IM8 - RYZE - Everyday Dose - TMRW They’re all constantly comparing themselves against competitors. A few things I’d test here: - Unaffiliated links so it feels like a real mom / customer article - Video review at the end, pull from Amazon or recreate with seedance - MORE Facebook comments And now compare this to just dumping everyone onto a PDP... See the difference? Steal it for your brand.

Landings you SHOULD be running in 2027 🌟 Made this concept for Magic Spoon. The whole funnel basically continues the story from the ad. Angle we took: Kids don’t eat breakfast. Structure is stupidly simple: - Hero that matches the ad angle - Familiar situation: “I’m not hungry, mom” - Solution = functional cereal - Benefits + ingredients = parents actually care about that And scratch-to-reveal as final CTA. Feels like there’s a hidden prize waiting for you... And here’s the part that actually matters: You can take ONE concept like this and scale it across basically every winning ad angle. - Same page - Different story - Different audience We can literally print tens of these XD Once you start taking funnel diversity as seriously as creative diversity... That’s when shit gets interesting lmaoooo. Steal this.

Javvy is sending EVERYONE here during BFCM 🛍️ Bundle builder. And they literally launched it yesterday: - try.javvycoffee.com/mx03 And apparently this is where they’re gonna push a ton of Black Friday traffic. The quantity breaks: - 1 Bag = 13% OFF - 2 Bags = 33% OFF - 3 Bags = 40% OFF - 4 Bags = 43% OFF The sweet spot starts at 2 bags = $54. And low key I’d expect them to push AOV toward $80 pretty easily during that 2-week window. And this is EXACTLY where high-SKU supplement brands should be sending traffic during BFCM. Not some random collection page. A page that makes people buy MORE. But I’d still test even more aggressive markdowns though lmaoo Because if there’s ever a time to push people into bigger quantities... It’s BFCM. Steal this for your brand.

AI-ANIMATED LISTICLES are blowing up rn 💥 Look at our Mars Men concept. 6 reasons why men over 40 are choosing Mars Men instead of Viagra. Target audience = dads dealing with low testosterone. This format is WAY more engaging than another static listicle. You can basically test 2 options: - Buy box directly inside the listicle - CTA to PDP / dedicated LP That’s what we’re testing. And from what we’re seeing... This shit is printing for almost everyone lmaoooo. Supplements especially. - GPT to generate the visuals. - Seedance 2.0 to animate them. Even better if you use the SAME character across your ad creatives + listicle so the whole thing feels connected. And guys, we track what a stupid amount of brands are running... This format is growing FAST. And it’s evolving every week. This is where DTC supplement funnels are heading. Steal it for your brand.