@stephenmaster13

Head of Nielsen Sports Practice - Creator of FANALYTICS Delivering Intelligence and Insights about the Fan to Marketers (opinions are my own)

 New York, NY
Joined May 2011
  • Tweets163
  • Following264
  • Followers664
Bring it back, #beattheheat
Popsicle®@Popsicle16 Jul 2019
A limited batch has landed – but for 100K retweets we’ll bring back the Double Pop fun for everyone. Who’s in? RT this tweet & we’ll alert you on 7/23 with the results. #BringBackTheDouble
1
7
I cast my Heisman ballot for Jabrill Peppers! Click the player you think deserves the @NissanUSA #HeismanHouse vote! xitter.cf/cards/1ite…
image.nielsen-email.com/lib/…
2
1
9
Great piece Mark Burns @ Forbes..Trends in sports media for '16, thanks for including @stephenmaster13 forbes.com/sites/markjburns/… #sportsbuzz16
1
12
Interesting piece by Tom Van Riper in Forbes on the NFL's strong growth with the Hispanic fanbase @RipSays forbes.com/sites/tomvanriper…

The NFL's Rising Fan Base: Hispanics

Pro football has nearly doubled its ad spending that targets Hispanic consumers over the past five years.

forbes.com
6
Stephen Master retweeted
The Onion
@TheOnion5 Sep 2015
Onion Explains: International Drug Trade onion.com/1IQcw7K
2
21
48
Viewer numbers will be big tonight but final in prime time sun could set #USWNT record and beat china final '99
Stephen Master retweeted
Dean@Gamblor4621 Jun 2015
This might be the worst coverage of a major sporting event in history. @FOXSports @USGA #painful #USOpen2015
1
2
Interesting read by Ben Strauss in NYTimes w/Nielsen data to show how Blackhawks became "America's Team" of the NHL goo.gl/NBhSZT

Blackhawks Build a Juggernaut With Talent on Ice and in Front Office (Published 2015)

A rare core of talented players and aggressive marketing by the Chicago Blackhawks have made them one of the most popular teams in professional sports.

nytimes.com
Interesting insights in link below to the annual Nielsen Year in Sports Media Report. #nielsensports nielsen.com/content/dam/corp…
1
1
5
#nbagametime and one
Has any college QB ever only played 3 games and been a first round NFL draft pick #jones
Couldn't get a much more thrilling game heading to Q4, viewers aren't going to sleep on the east coast = strong viewership numbers
1
1
Stephen Master retweeted
Deadspin@Deadspin5 Jan 2015
From August: NFL head of officiating hangs out on Cowboys party bus. deadsp.in/IMH5pHC
222
2,259
2
728
Luckily mich hoops off next saturday and Beilein available to coach football team at OSU. Couldn't be any worse than this joke #FireHoke
Recruits decommiting during this dumpster fire! Thank goodness hoops has started because mich foot is unwatchable. #firehoke
Blackhawks success on the ice and marketing savvy has resulted in huge increases in their local fanbase #Fanalytics chicagobusiness.com/article/…
1
Stephen Master retweeted
Mark J. Burns
@markjburns8824 Oct 2014
New term for you: 'Fanalytics' from Nielsen's @stephenmaster13 - how fans are engaging with content, understanding demo., etc. #MSBC2014
2
2
Stephen Master retweeted
Rob@rmaster11 Nov 2014
.@Unilever continues work w/ @GroupMWorldwide to raise digital viewability standards & ensure we get what we pay for goo.gl/F4z5R7

Will Unilever's Higher Online Standards Jeopardize Industry Effort?

Unilever and GroupM are working with standards for online display and video ads that are tougher than those recently set by advertising industry groups.

adage.com
2
19
10
World Cup Sponsor ADIDAS is the big winner with the Germany Argentina Final as Messi and both teams will be outfitted in 3 stripes #WCFinal
1
2
2
Load more