Do your clients really know what you mean? Legal content always gets clarity spot on, and here are some learnings about clear copy that we’ve discovered from working with lots of law firms. strattoncraig.com/insight/le… #copywriting #contentmarketing

Hyperconnectivity isn’t just about pushing your screen time up. It could be the key to boosting global GDP, improving healthcare and giving developing nations a seat at the digital table. But what does it mean for tech content? strattoncraig.com/insight/ho… #Tech #content #copywriting

Putting the customer first is a cornerstone of a great customer experience. But what if you could go further? If you want to attract, win and retain more clients, customer obsession could be the key. strattoncraig.com/insight/is… #contentwriting #copywriting #customerfirst

Using behavioural triggers to elevate your content. This week we’re looking at attentional bias, or the very human trait of paying attention to some things while completely ignoring others. #wininaminute #contentwriting #copywriting

Observation + Tension + Position = Your angle Data is everywhere – and connecting your insights to your business benefits is an important way of creating valuable and unique content. But how strattoncraig.com/insight/co… #contentmarketing #copywriting #data

With a fantastic new office and exciting new clients, it’s a great time to join us. We’re looking for an experienced Account Manager to help our clients with their comms strategy and content delivery. Find out more linkedin.com/jobs/view/25866…

Win in a minute - using behavioural economics to produce better content. This week we’re focused on automation bias – or ‘the tendency for humans to trust automated decisions more than human ones.’ #copywriting #contentmarketing #technology

Shopping baskets are getting heavier thanks to the expected ‘Summer of Love’ 2021. Now’s the time to redouble efforts and make shopping a richer, smoother and all-round better experience than before. strattoncraig.com/insight/re…

While some businesses paused spend as lockdown began, we chose a different approach. In our version of a lockdown DIY project, we’ve just completed a full refresh of our website. Take a look at the new site and let us know what you think strattoncraig.com/ #copywritingagency

For legal firms, trust is essential to success. Here’s how they can use legal content writing to win new clients remotely. strattoncraig.com/blog/how-l… #legalmarketing #communication #contentstrategy

Healthcare copywriters must get it right first time when the message could save our lives. We explore how good writing can help us all make better decisions about our health. strattoncraig.com/blog/how-h… #communication #healthcare #therightwordscan

Industry 4.0 is creating comms challenges and opportunities. We explore how companies can use language to navigate the transition. strattoncraig.com/blog/indus… #manufacturing #Industry40 #comms

In difficult situations, legal firms need impactful copy that provides clarity without evoking emotion. Here are our tips to weave compassion into legal comms. strattoncraig.com/blog/remov…

Fancy a quiz? How about some Bingo? Here are some of the ways that team Stratton has been keeping spirits high over the last month strattoncraig.com/blog/how-t… #remoteworking #coronavirus

Working with such a broad range of clients has given us an amazing view of how different companies are responding to COVID-19. We wanted to share some of their good work. strattoncraig.com/blog/five-… #coronavirus #crisiscomms #contentmarketing

The lockdown has unleashed the Great British creative spirit. From the brilliant to the absolutely bonkers, we’ve compiled the best bits so you don’t miss a thing. strattoncraig.com/blog/somet… #corovirus #community #contentmarketing

It’s clear which world leaders have nailed crisis comms and which have made potentially deadly mistakes. Here’s our take on the best and worst of COVID-19 crisis communications so far. lnkd.in/gPkQ_Dp #covid19 #leadership #leadershipcommunication #therightwordscan