Tweets from the edge of #branding: #strategy, #design, #digital, #CX, #EX & #marketing for #B2B #professionalservices & #nonprofits; #brandingagency
Baltimore, MD
Joined October 2008
- Tweets4.1K
- Following721
- Followers862
- Likes529
Pinned Tweet
Missed our last email? Join your peers for early access to branding and marketing trends, tools and practical insights delivered straight to your inbox: bit.ly/4dNUPNW.
#SMPS #AECmarketing #ProfessionalServicesMarketing #CMO #Branding
Join our principal @idacheinman for this timely webinar packed with strategies, tips and actionable insights for conducting customer research.
#SMPS #AECmarketing
Your brand is shaped by customer experience—and in a noisy market, real client insight sets firms apart. Join us and Ida Cheinman (Substance151) to learn how research, personas & AI power smarter A/E/C marketing + BD. Register now 👉 smpssouthflorida.starchapter…
#SMPS #AECMarketing
substance151 retweeted
So proud of the @TreanorDesign and @substance151 teams for the transformative work we've done (and shiny awards never hurt!).
treanor.design/treanors-new-…
Our #WebRedesign project for an #AEC firm @TreanorDesign won @w3awards (gold) for creative excellence. Recognizing the website's audience-centric approach to information architecture and UX, modernized design and improved content presentation.
#AECmarketing #w3awards
Our #WebRedesign project for an #AEC client Fuss and O'Neill was recognized by @marcom_awards (gold).
#AECmarketing #AgencyLife #WebDesign #Digital
We hope everyone has a sugary-sweet, pumpkin-spiced, scary-delicious day (or a plain scary one, if you prefer!)
Throughout her career, @idacheinman has led countless rebrands. She shares insights, best practices, examples and practical tips, focusing on the processes and practices to help you navigate your next rebrand like a pro.
#AECmarketing #AEC #CMO #rebranding
Is your firm considering a #rebrand? Register bit.ly/3YKFLvc for this @SMPSHQ #AmplifyAEC session to get a #rebranding roadmap. I'll help you better understand the process and give you the tools to navigate it with confidence.
#SMPS #rebrand #AECmarketing
substance151 retweeted
Last call for a real-time webinar (you can still register and watch the entire 3-part series on demand)! Go from “creating content” to creating content for business results.
Register on the @SMPSHQ website bit.ly/3SLUwdw.
#AECmarketing #ContentMarketing #SMPS
substance151 retweeted
Today is the day! Looking to power up your content marketing program? Register for my @SMPSHQ webinar series “Achieving Return on Content: A New #AEC Blueprint.” Can't make it? Register and watch on demand: bit.ly/3SLUwdw.
#AECmarketing #SMPS
substance151 retweeted
Is your firm ready to go from “creating content” to creating content for business results? Join my upcoming @SMPSHQ Webinar series “Achieving Return on Content: A New #AEC Blueprint.”
Register on the #SMPS website bit.ly/3SLUwdw. #AECmarketing
Is your #AEC firm ready to go from “creating content” to creating content for business results?
Join @IdaCheinman and @SMPSHQ for this upcoming webinar series. Register: bit.ly/3SLUwdw #SMPS #AECmarketing
With so many #AEC firms undertaking complex rebranding projects (often for the first time), you need a roadmap!
Join @IdaCheinman as she takes you through the rebranding process to ensure your next #rebrand is a success.
Register now: bit.ly/3YKFLvc. #SMPS @SMPSHQ
From the top questions to ask during #rebrand planning to avoiding the biggest rollout mistakes, @IdaCheinman covers everything you need to know as a marketing leader to strategically guide your firm’s #rebranding project: bit.ly/smpsmarketerbrandlead….
#SMPS #AECmarketing #AEC
substance151 retweeted
Join me and @SMPSNorthTexas to get practical tips and strategic insight for creating flexible and effective marketing plans that today’s fast-changing and highly competitive business environment demands. Register bit.ly/3XGM6Ht.
#AECmarketing #SMPSmarketer #SMPS
substance151 retweeted
Rebranding provides a unique opportunity to increase marketing's influence and impact as a strategic business function within #ProfessionalServices / #AEC firms. Learn how: bit.ly/smpsmarketerbrandlead….
#SMPSmarketer #AECmarketing #CMO #rebrand @SMPShq
Get ready to start your 2025 #MarketingPlanning right! Join @IdaCheinman and @SMPSNorthTexas for this timely webinar and get tips, tools and practical insights just in time to put them to good use. Register bit.ly/3XGM6Ht.
#AECmarketing #SMPSmarketer #AgileMarketing
Want to be known as a strategic marketing leader? From the top questions to ask to the biggest mistakes to avoid, @IdaCheinman’s article covers everything you need to know to lead your #AEC firm through a rebrand bit.ly/smpsmarketerbrandlead….
#SMPSMarketer #AECmarketing #CMO @SMPShq
substance151 retweeted
Learn how to show up as a strategic marketing leader during a #rebrand in my latest @SMPShq #SMPSmarketer article: bit.ly/marketerbrandleader.
#AECmarketing #CMO #rebrand #SMPS #AEC
substance151 retweeted
This is your reminder that for people who use AI a *lot*, it is painfully obvious when something is generated with ChatGPT with a basic or low quality prompt.
I’m not knocking folks for using AI.
I’m knocking folks for using it poorly.
Looking to stand out as an #AEC marketer? A #rebrand offers a unique opportunity to do just that – but only if you approach it with a strategic mindset. Learn more: bit.ly/marketerbrandleader @IdaCheinman @SMPShq #SMPSMarketer #AECmarketing #CMO
substance151 retweeted
Feeling overwhelmed about creating a marketing plan? Let’s turn that fear into excitement! Join SMPS North Texas on August 8, 9:00AM to 10:30AM (online), for Marketing Planning 2025: Flexibility Meets Results. Click to register: lnkd.in/gw58wUjW
#smpsntx #marketingplan
