CEO of NABs and NED for The Big Issue. Likes singing, podcasts, cycling, films and plays. All views my own.
London & Kent
Joined October 2011
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Sue Todd retweeted
“The future looks bright for consumer magazines, and these results should make clients and planners consider them on the schedule as attention planning comes to the fore in 2022” - Dave Mulrenan, head of investment, Zenith > bit.ly/3Icrtbx
Incredibly powerful & important perspective from @fast_philosophy. I hope I don’t sound patronising saying it’s brave to do this so publicly but my reading is that it takes serious guts to do so so 👏🙌👊. As mentioned @NABS_UK offers great support and can help
Sue Todd retweeted
We are pleased to announce that @MagneticMedia is going to align with the PPA in a new strategic direction.
Find out more about this exciting partnership here: ppa.co.uk/article/ppa-announ…
Sue Todd retweeted
“We’re investing to grow digital scale, to bring back more live experiences and get closer to our readers through new products aimed at our subscribers”
Bauer’s Chris Duncan on 2022 > bit.ly/3FUqNWj
#magazine #media #trust #attention
Sue Todd retweeted
Senior publishers share what agencies and advertisers can look forward to from magazine media this year > bit.ly/3FUqNWj
#trust #attention #advertising #magazine #media
Great piece from @DuncanTickell and @MediatelNews about the importance of people’s passions post lockdown and how effective relevant and contextually aligned commercial content can be for brands in these environments
Great appointment from our good friends at the PPA. Looking forward to working with @SajMerali championing the value of modern magazine brands. 🙌
We are delighted to announce that Sajeeda Merali is to join the PPA as our new CEO. A huge welcome to @SajMerali.
Read more on the appointment here: ppa.co.uk/article/sajeeda-me…
Sue Todd retweeted
New Ipsos iris data highlights the financial potency of magazine audiences. Magazine websites over-index for users with earnings over £70k demonstrating that magazines online offer access to high value consumers
#financialfortunes #magazinemedia #attention #advertising
Sue Todd retweeted
Magazine websites consistently deliver better attention to your ads than other types of websites. In fact, ads on magazine sites generate twice as much aggregate attention as other types of quality digital display
#financialfortunes #magazinemedia #attention #advertising
Sue Todd retweeted
.@bauermedia’s Lauren Holleyoake shares how @Huggies found a great brand fit when it partnered @GraziaUK’s parenting community The Juggle
#financialfortunes #magazinemedia #attention #advertising
Sue Todd retweeted
According to the Centre for Business & Economics Research, Britons have saved up £129bn and are planning on spending £50bn of it with the rest being saved or invested
#financialfortunes #magazinemedia #attention #advertising
Sue Todd retweeted
TGI shows where we plan to spend some of this money. Unsurprisingly holidays top the list, followed by our homes and gardens. Tech and luxury brands are also high on the agenda
#financialfortunes #magazinemedia #attention #advertising
Sue Todd retweeted
Join us Weds 23 June as we share new work by Kantar that reveals how much people have saved over the last 12 months and where they plan to spend some of this money.
Also hear from Money Week, Hearst, Dennis, Immediate, and Bauer
Register > bit.ly/3g5v91X
Sue Todd retweeted
Financial fortunes: changing consumer attitudes to spending and saving in 2021. Sign up to hear new Kantar insight, June 23 > bit.ly/3g5v91X
#attention #trust #context #magazine #advertising
Sue Todd retweeted
Bigger salary means bigger appetite for magazine sites, latest data by @MagneticMedia and expert comment from @suetodd2 mediatel.co.uk/news/2021/06/… @MediatelNews
It’s good to see the debate around this gaining more ground
Attention’s tipping point: far away & yet near. Dominic Mills on what it takes to put attention back at the heart of media planning and buying strategies > bit.ly/3u2JeTd
@MediatelNews
Sue Todd retweeted
Catch up or re watch all the sessions from #Spark21 here > bit.ly/3s5k4ST
Sue Todd retweeted
Don’t miss #Spark21 this Wednesday 24 March. Latest insight and opinion around attention, the cookieless future and of course - magazine media, from a brilliant line up of speakers.
Check out the agenda and register here > bit.ly/3s5k4ST
Love this. These experiences for women have been taboo for too long. Bodyform reveals #PainStories to break silence around endometriosis and women’s pain campaignlive.co.uk/article/b… via @campaignmag
Great read this week. I’m really struck by the idea that our work day diaries are carved up in a way that doesn’t work for the ‘makers’ in organisations.
Did extroverts ruin remote work for the rest of us? by @brucedaisley makeworkbetter.substack.com/…