@sumgould

Account Executive at Neyenesch Printers handling Direct Mail, Print, Fulfillment, Mobile and Social Media

 San Diego, CA
neyenesch.org
Joined April 2010
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  • Followers2.1K
220Media
As you know we raise money each year for Alzheimer’s San Diego Walk in honor of my mom. Every dollar counts in this fight! You can help us reach our goal by making a generous donation by following this link to our team page. alzsd.rallybound.org/walk4al…
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Finding the right prospects is the fastest way to gain new customers and one of the most critical elements in a successful direct mail campaign. Check out these tips: piworld.com/post/how-to-find…

How to Find the Right Prospects With Direct Mail

Finding the right prospects is key to a successful direct mail campaign, and list profiling is an effective way to do it. Let's explore two popular profiling tools.

piworld.com
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As you know we raise money each year for Alzheimer’s San Diego Walk in honor of my mom. This year our team is celebrating out 10th anniversary! Help us break our previous record of nearly $17,000 by raising over $20,000 this year. alzsd.rallybound.org/walk4al…
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In order to get people to buy what you are selling, you need to create desirable direct mail. Here is how: neyenesch.com/blog/how-to-cr… #print #printmarketing #directmail #marketing

How To Create Desirable Direct Mail - Neyenesch

Get people to buy when you create desirable direct mail. By increasing the desirability of your product or service, you increase sales.

neyenesch.com
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Good direct mail campaigns break through the clutter. You can strategically use this to drive better direct mail results. neyenesch.com/blog/does-your… #print #printmarketing #directmail #marketing

Does Your Direct Mail Stand Out? - Neyenesch

Does your direct mail stand out? Creating stand out direct mail marketing is a must! We can do this by focusing on human behaviors to use them to our advantage. They can help us increase sales. We...

neyenesch.com
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Postage rates increase in July. piworld.com/post/usps-announ… #print #printmarketing #directmail #Marketing

USPS to Increase Postage Rates Effective July 13

New USPS postage rates take effect July 13, 2025, impacting First-Class, Marketing, and Nonprofit Mail. While these changes may affect budgets, there are opportunities to optimize your mailing...

piworld.com
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It’s no secret that the brain is constantly working behind the scenes. In fact, up to 95% of our decisions happen subconsciously. That’s why the best direct mail strategies don’t just inform, they influence. piworld.com/post/how-to-capt… #print #printmarketing #directmail #marketing

How to Captivate the Subconscious with Direct Mail

The best direct mail doesn't just inform, it influences. Here are strategies to tap into psychology to make your direct mail irresistible.

piworld.com
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How to use humor in direct mail: piworld.com/post/direct-mail… #print #printmarketing #directmail #marketing

Direct Mail Marketing with Humor?

Though many marketers avoid humorous direct mail to avoid offending recipients, it can be effective. Here are strategies to use humor successfully and ensure your call to action remains compelling.

piworld.com
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The USPS is at it again—new postage rates are scheduled to go into effect on Sunday, July 13, 2025. These rate increases impact First-Class Mail, Marketing Mail, and Nonprofit Mail, among others.  piworld.com/post/usps-announ… #print #directmail #postagerates #rateincrease

USPS to Increase Postage Rates Effective July 13

New USPS postage rates take effect July 13, 2025, impacting First-Class, Marketing, and Nonprofit Mail. While these changes may affect budgets, there are opportunities to optimize your mailing...

piworld.com
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Are you making any of these mistakes with your direct mail? piworld.com/post/the-top-thr… #print #printmarketing #directmail #marketing

The Top Three Direct Mail Mistakes

While some direct mail mistakes have been funny, and others sad, the worst mistakes are the ones that cost clients money. Here are the top three mistakes to avoid.

piworld.com
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Ok I jumped on the ChatGPT Doll creation wagon. Here is the doll you have always needed!
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We all know that if your mail piece does not get looked at, it is not going to be effective. One way to ensure engagement is by making your direct mail interactive and entertaining. piworld.com/post/endless-fun… #print #printmarketing #directmail #marketing

Endless Fun with Direct Mail

Endless folds transform traditional direct mail into an engaging experience that can increase response rates and leave a lasting impression.

piworld.com
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Direct mail is a powerful driver of response, but now you can increase your response rates even more when you add augmented reality (AR) to create an interactive experience. neyenesch.com/blog/create-di… #print #printmarketing #directmail #marketing

Create Direct Mail With Augmented Reality - Neyenesch

Direct mail is a powerful driver of response. Direct mail with augmented reality is even better! Have you tried it?

neyenesch.com
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Direct mail has the advantage of one marketing aspect that no digital channel can ever use, that is touch. piworld.com/post/leveraging-… #print #printmarketing #directmail #marketing

Leveraging the Power of Touch in Direct Mail

Direct mail can tap into the powerful sense of touch, creating engaging experiences that digital channels can't replicate. Here are five tactile elements to consider in your next direct mail campaign.

piworld.com
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The power of direct mail is that we can create individually personalized pieces so that Tom has an offer that interests him, and Sue has a different offer that interests her. nonprofitpro.com/post/top-5-… #print #printmarketing #directmail #fundraising #nonprofit

Top 5 Ways to Personalize Nonprofit Direct Mail

With direct mail, we can create individually personalized pieces that interest each recipient. Here are the top five personalization options.

nonprofitpro.com
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A/B testing isn’t just a buzzword; it’s a game-changer for direct mail campaigns. A/B testing can help you fine-tune your strategy, maximize your ROI, and make data-driven decisions. piworld.com/post/the-importa… #print #printmarketing #directmail #abtesting #marketing

The Importance of A/B Testing in Direct Mail

A/B testing can help fine-tune your direct mail strategy, maximize your ROI, and make data-driven decisions. Here's how.

piworld.com
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In the digital-first world, print marketing stands out. A well-designed printed piece captures attention, builds trust, and delivers real results. neyenesch.com/blog/boost-sal… #printmarketing #print #boostsales #printtips #committedtoprint

Boost Sales with Print Marketing: Proven Strategies - Neyenesch

In the digital-first world, print marketing stands out. A well-designed printed piece delivers real results.

neyenesch.com
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Direct mail isn’t just alive and well—it’s thriving. Studies show that people engage with physical mail far more than digital ads, and response rates are significantly higher. The key? Doing it right. piworld.com/post/how-to-use-… #print #printmarketing #directmail #marketing

How to Use Direct Mail to Increase Sales

If you want to boost sales using direct mail, you need more than just a pretty postcard. Here are expert tips to maximize your ROI.

piworld.com
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Looking to boost your nonprofit direct mail response rates? Check this out: nonprofitpro.com/post/how-to… #print #nonprofit #fundraising #directmail

How to Increase Nonprofit Direct Mail Response in 2024 - NonProfit PRO

By leveraging the power of social proof and storytelling, you can drive higher returns from your strategic direct mail campaigns.

nonprofitpro.com
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Millennials and Gen Z value authenticity, tangible experiences, and meaningful connections—all areas where direct mail excels. piworld.com/post/direct-mail… #print #printmarketing #directmail #marketing

Direct Mail Marketing To Millennials

Millennials and Gen Z embrace direct mail when it's authentic, accessible, and interactive. Here are five techniques to connect with this digital-savvy audience.

piworld.com
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