Making essays and videos at https://xitter.cf/t.co/VencgFQbYd
Joined March 2011
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Everyone talks about reinventing yourself like it’s a glow-up.
It’s not.
It’s grief. It’s losing identities that once made you feel secure.
You don't reinvent by chasing better goals. You do it by refusing shinier versions of the same cage.
signalversusself.com/p/the-s…
No matter how good your relationship is with certain people in the press…you still can’t force a story they don’t care about on them.
Nobody owes you anything.
Quick tip of the day:
Next time you read an article that really resonates with you, take a few moments to tell the person who wrote it!
In case you didn’t know… journalists and freelance writers get plenty of hate mail.
So sending genuine, thoughtful feedback is a sincere and powerful way to connect with them.
If you’re a creator or a personality-driven business, you need ROI from publicity that goes beyond impressions.
You need subscribers. Sales. Other metrics than just sheer eyeballs.
GET 👏 YO’SELF 👏 A 👏 DECENT 👏 HEADSHOT! 👏
This doesn’t just apply to startups..
If you’re after press, you need a headshot for editors to feature in a story. They’ll ask you for one, so don’t forget to have it ready.
Some of the best, most clickable headlines answer a question you’ve never even considered asking.
Case in point, Scientific American recently published:
Now that you know the answer exists…aren’t you DYING to know? 👇
scientificamerican.com/artic…
Wondering what story to tell to the press? Check out the comments section of interesting stories or Reddit threads.
What are people actually curious about? What stories get their gears turning?
See how you can insert yourself or expertise into the conversation.
Generally speaking, email is the safest, most professional comms channel for cold outreach.
But… email is also the most CROWDED. Other channels can work too.
Here’s what you can do.
As for LinkedIn…er, people still use it? 😜
But seriously… check if the person is active and accepting pitches before DMing them. Most of the time, LinkedIn is a terrible channel to pitch a story.