Capping off 2024 by officially announcing @swagup has been acquired by @BDAinc - The World’s Leading Branded Merchandise Agency What started as an experiment out of my mom’s garage 7 years ago quickly turned into something beyond my wildest imagination The SwagUp journey has felt like 20 years of hard knock lessons of business jammed into a third of that From building out a fulfillment center that ships 100’s of thousands of packages, creating a first of its kind tech platform and model, generating nearly $200m in Sales, bootstrapping through hyper growth, rapidly hiring and then having to do multiple layoffs, working on high profile projects with the worlds best companies, working and reworking our rev org, building a brand from nothing, almost dying many many times and having to resuscitate ourselves The SwagUp story is one of constant chaos masquerading as calmness We have so much left to do and that’s what this partnership is all about These last two years have been hard, for a lot of companies for a lot of reasons, and we’ve been no stranger to that (especially with swag being as discretionary as it is) Instead of spending our time and attention investing in growth and pulling ahead, we’ve been playing defense, focusing on things like margin expansion and cost control - while essential, are not what we are ultimately after BDA, while being one of the largest players in the space, is still founder-run I have a ton of respect for Jay and their team, as do they for what we have built - we complement each other very well I’m excited to invest aggressively in the platform, the brand, our customers, but most importantly the team - we have an incredible group of people and they deserve the resources and support that this partnership will bring - I can’t wait to see what our team can accomplish going forward and what this opportunity means for each of them Thank you for those who supported us along the way, whether investors, partners, vendors, team members (past and present) or our customers who placed trust in the challenger upstart - you’ve all helped us get here and will always be a part of what SwagUp will ultimately become As for me, I’m not going anywhere - we have a ton of unfinished business!! I’m excited to pour fuel on the fire and take SwagUp to new heights - there’s so much left to do to simplify the way companies create and disitbrute branded merch advise globally and I’m confident we will continue to lead the way 🚀

Strong communities and cultures build strong brands @swagup x @duolingo ❤️ Proud to partner up with this iconic brand!

Swag in the Wild @swagup

Pretty cool to see @swagup referred to as an HR best practice along side platforms like @LatticeHQ and @bamboohr

The quality of content @swagup has definitely leveled up this year Holiday collection is out with gift ideas for employees, customers etc (never too early) Linked in the comments below 👇

Today marks 7 Years of @swagup! The journey has been filled with so many twist and turns, but along the way we set a new standard in an industry that was desperate for innovation. While we've made our fair share of mistakes along the way, I'm incredibly proud of how far we've come We have built an incredible platform/experience, backed by a team that truly cares about our customers. We work with many of the best companies in the world, from top startups such innovating in AI, to top Defense companies, to the largest companies that we all know! Our swag has landed in almost every country and in the hands of the world's most notable people. And to think it all started in a converted garage in suburban NJ with a simple idea that startups were looking for a more modern swag solution Now is no time to get complacent, we have so much more to do to continue to set a new standard and to learn from our mistakes - but we'd be remiss not to take a moment to acknowledge the journey and be thankful for it all. Thank you to our team, our customers, our partners, and and to the community of people who support and root for us!

Our @swagup HR Integrations launch is LIVE on Product Hunt Check out the video below to get a sneak peek of how it all works These are a life saver for HR/Ops team and are the foundation of scalable employee engagement - Head to Product Hunt (link in comments) to upvote, comment, and share ❤️ Your amplification could save a friend :)

A collective sign of relief can be heard from HR teams across the 🌎 @swagup has launched 60 Native HRIS Integrations, available completely free for SwagUp members 🤯🧑‍🚀 Set up fully automated new hire, birthday, and anniversary swag programs in minutes, saving 100’s of hours and awkward “Oops, we forgot to send you swag” along the way… Swag management will never be the same 🚀 Link to learn more in comments 👇or send me a DM and I can connect with your team

Fully automate new hire, birthday, and work anniversary swag with 60+ native HR integrations right within @swagup Sneak 🫣- Currently in beta 🚀🚀 Time for overworked People/HR/Ops teams to look like superheros – at Miami, FL

Huge launch coming to @swagup in the coming weeks - previewed with some top customers, tons of excitement already ❤️