@targetdecker

Esports & Gaming Business | Join 10,000+ readers for insights on esports strategy, brand building & the business behind the game. https://xitter.cf/t.co/DJbiPcljNL

 Oberhausen
targetesports.com/
Joined July 2012
  • Tweets6.5K
  • Following1.8K
  • Followers2.4K
451Media

How 100 Thieves Built One of the Strongest Brands in Esports

Merch, culture and consistency turned 100 Thieves into one of esports’ strongest brands – and that’s why they approach sponsorship and marketing differently.

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Franchising in League of Legends Is Under Pressure: From $50 Million Hype to $12 Million Skepticism

Franchising promised stability and long-term growth – but falling valuations and changing fan sentiment are starting to challenge the model. In the second half of the 2010s, even regular season mat…

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What the Team Vitality x Magnum activation reveals about the future of esports sponsorship

Modern Esports never really had a problem attracting sponsors. Even major non-endemic brands were willing to invest early – hoping to reach a younger audience that no longer reads newspapers and ba…

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Can pay-per-view work in esports? The latest experiment just triggered massive community backlash

Last weekend, one of the most interesting monetization experiments in esports came to an end: Capcom Cup 12. The Street Fighter world championship filled Tokyo’s historic Ryogoku Kokugikan with a s…

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Esports may be the only billion-dollar sport that keeps losing its own news outlets

Another one may be about to disappear. @esportsinsider, one of the longest-running esports business publications, has effectively been dismantled under new owner ClickOut Media. In February 2026 the…

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How esports prize pools now support sustainability more than ever

When we talk about how esports organisations generate revenue, the focus is usually on sponsorships, merchandise, or revenue share from in-game digital items. 👉 But another revenue stream has quie…

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Fnatic shows how quickly cost control in esports can turn into a competitive disadvantage

Following a disappointing 7–8th place finish at @LEC Versus, the London-based esports brand has come under scrutiny from fans after League of Legends head coach Grabbz revealed in a recent interview…

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Esports is getting expensive for fans – and this may only be the beginning

When @theesportsradar asked me for my 2026 prediction for the esports industry, I pointed to one development: event organisers will increasingly test how much fans are willing to pay for live events. …

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