We help campaigns reach millions and raise millions. Advertising • Email Marketing • Web Development • Graphic Design • Advocacy & Campaigns
Ottawa, Ontario
Joined June 2016
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In the BC election, we saw multiple candidates come under fire because of old social media posts.
How does this happen? How can you prevent it? And can old social media posts be a reason to resign your candidacy?
Our thoughts 👇
testerdigital.ca/should-cand…
TL;DR - I think every candidate should be producing short-form video, but there is opportunity everywhere to succeed with different kinds of content.
Let me know what you think. What social media channels should candidates be using in 2024?
testerdigital.ca/what-social…
testerdigital retweeted
The @NDP spent $0 on ads last week.
@liberal_party caucus rebels can continue to point to these charts as proof of inaction from @JustinTrudeau's team.
@PierrePoilievre's @CPC_HQ is the only party consistently reaching Canadians.
#cdnpoli
testerdigital retweeted
I genuinely do not understand why parties are so bad at this.
When BC United launched their new brand with an unreadable website, I knew the party was in deep trouble.
I've seen leadership campaigns - big campaigns, big budgets - launch completely broken sites.
Just... why?
testerdigital retweeted
If you're going to announce a new logo and make a big deal about it...
... you should probably put it on your website, and not feature prominently a "Logos and Branding" section with the old logos.
Also helpful?
Don't send an email with the old logo advertising your new logo.
If your Conservative EDA is looking for a new low-cost website, we've got you covered!
Check out our demo site and get in touch if you want to...
→ Raise more money online
→ Upgrade your existing site
→ Build a new website after refounding your EDA
summit-eddtdev.nationbuilder…
Thinking of using @NationBuilder for your next campaign?
Here's what you need to know 👇
testerdigital.ca/is-nationbu…
testerdigital retweeted
You learn a lot from losing.
In 2018 I ran for a nomination and lost - so I'm the perfect person to get advice from!
I wrote a blog post on running a good digital campaign for nomination candidates. If you're running, you should check it out!
testerdigital.ca/using-digit…
Want to win your party nomination race?
@testerdigital vice-president @GrantADDingwall shares his best advice on how to use digital marketing to sell memberships, raise money, and win big 👇
You learn a lot from losing.
In 2018 I ran for a nomination and lost - so I'm the perfect person to get advice from!
I wrote a blog post on running a good digital campaign for nomination candidates. If you're running, you should check it out!
testerdigital.ca/using-digit…
testerdigital retweeted
Do you work on political campaigns? Are you interested in using artificial intelligence to win elections?
More than 50% of Millennials and Gen-Z will be monthly users of artificial intelligence by 2025, according to a forecast from eMarketer.
If you're not using artificial intelligence — there's a good chance your opponents will be!
Here's how your opponents will be using AI to supercharge their next campaign:
💡 Idea generation for anything — policy, attack ads, fundraising emails, door knock scripts, and more
✍️ Copywriting for phone scripts, direct mail, and digital marketing
📈 Optimizing digital content to raise more money and engage more supporters
🧠 Summarizing complex data and delivering actionable campaign insights
Don't get left behind. @testerdigital has a free guide for political campaigns — check it out and comment below if you found it useful 👇
testerdigital.ca/how-ai-can-…
ALT An AI-generated image using Midjourney. Prompt used: an abstract painting symbolizing artificial intelligence being elected Prime Minister of Canada –aspect 16:9
testerdigital retweeted
C-18 was extremely shortsighted, and doesn’t seem to have even considered the unintended consequences of this action. This is a lot worse for Canadians and Canadian journalists than it is for Meta or Google.
Why is Meta blocking news content?
And what should media, politicians, and advocacy groups do about it?
Here's our take 👇
testerdigital.ca/meta-perman…
ALT Social media icons on a phone
Why is Meta blocking news content?
And what should media, politicians, and advocacy groups do about it?
Here's our take 👇
testerdigital.ca/meta-perman…
ALT Social media icons on a phone
Will Threads replace Twitter? Here’s why we don’t think it’s going to happen... at least not yet 👇
testerdigital.ca/instant-rea…
ALT Twitter and Threads logos
The Biden campaign is betting big on digital.
In their first week, they have spent nearly a million dollars on Facebook & Instagram Ads (!!)
That's more than the Conservative Party of Canada spent during the entire 2021 election.
fwiw.news/p/team-biden-spend…
Has your website ever experienced a rapid unscheduled disassembly?
Here are three ways to keep your website safe and secure in 2023 👇
testerdigital.ca/3-ways-to-k…
ALT Don't let your website experience a rapid unscheduled disassembly. Work with testerdigital!
testerdigital retweeted
Our team at testerdigital (okay, mostly @DeanTester) put some thoughts together on the new @voteBCUnited logo that was revealed last night.
We've got some experience in this - we handled the rebrand of the @OntarioPCParty in 2018.
I've got a few thoughts of my own.
What's the verdict on the new @voteBCUnited logo?
Last night, the former BC Liberal party unveiled their new name and new logo at a heavily advertised and promoted live event in Surrey.
The reaction has not been good...
ALT New BC United Logo. Small "BC" font and larger "UNITED" font. Small "bridge" icon with two parts, violet and cyan, over top of the "BC".
ALT Screenshot of Twitter post: "That's the best you could find?"
What's the verdict on the new @voteBCUnited logo?
Last night, the former BC Liberal party unveiled their new name and new logo at a heavily advertised and promoted live event in Surrey.
The reaction has not been good...
ALT New BC United Logo. Small "BC" font and larger "UNITED" font. Small "bridge" icon with two parts, violet and cyan, over top of the "BC".
ALT Screenshot of Twitter post: "That's the best you could find?"
Overall? I don't think the BC United logo is as bad as Twitter wants you to think.
It's not the logo we would have designed.
But when you're designing a new brand from scratch and trying to distance yourself from the past, sometimes you have to take a risk.