The GrowthStack (@thegrowthstack_) profile picture

We decode why smart teams still make dumb growth decisions.

Joined November 2025
Photo by The GrowthStack (@thegrowthstack_)Photo by The GrowthStack (@thegrowthstack_)Photo by The GrowthStack (@thegrowthstack_)Photo by The GrowthStack (@thegrowthstack_)Photo by The GrowthStack (@thegrowthstack_)Photo by The GrowthStack (@thegrowthstack_)Photo by The GrowthStack (@thegrowthstack_)Photo by The GrowthStack (@thegrowthstack_)Photo by The GrowthStack (@thegrowthstack_)Photo by The GrowthStack (@thegrowthstack_)
The GrowthStack retweeted
Going Live in 25 mins @myosin_xyz Spicy news on OpenAI vs Apple, Reddit marketing hot takes and AI ads being a dud? Ending with our audience favourite gamified(sneak peak: riddle me this, riddle me that👀)
At Cannes, creators with 20 to 30 thousand followers took the main stage. Reach was never the point. Trust is. When every feed makes you ask, "Is this real or AI?", a name people already believe beats a bigger number. Micro influencers carry a trust index ads cannot buy.
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The GrowthStack retweeted
Episode 45: Your 100 Discord members don't give a F*** about you, here's why @jonobacon spent two decades building the communities everyone still points to. Director of community at @github and @Canonical and author of The Art of Community and People Powered. Silicon Valley just rediscovered community because paid CAC broke and AI ate the SEO. I skipped the cliché engagement-and-Discord advice and went to the dirty grunt work to figure out whats changing with community building. He told me the default playbook is wrong, forums and @discord only ever capture the loudest 20% of your community, and he now recommends against leading with them. Then he said the thing no other interview has gotten out of him, about how he watched his own best work lose, and he knows exactly why. In our conversation, we got into: ✅The 20% trap that makes most community programs measure the wrong people ✅Why does he call it a shithead move to deploy AI agents that pretend to be human ✅The audience in the middle that every founder is walking past ✅FOMO or inertia: which one actually gets people to move ✅The community he built that everyone loves and nobody bought Listen now 👉 youtu.be/Il823T83KBo
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The GrowthStack retweeted
Episode 44: 85% of people distrust AI, so why is every company betting billions on it? @TheTimenator took Grammarly (now @Superhuman ) past half a billion in revenue and has advised @brexHQ @canva , @airtable , @otter_ai and @drink_AG1 . His read on the AI startup boom is the reality check the tech hype cycle keeps skipping. We got into why the money pouring into AI features mostly never reaches the top line, and why "smarter product" rarely means "more revenue." Yuriy argues that most founders are blind to a pricing ceiling their customers already hit, so every new feature is value they can't charge for. He also makes the case that the product moat isn't dead; it just moved. When every competitor can copy your feature in a week, focus becomes the defensible thing, which is exactly how Grammarly beat Google and Microsoft at grammar checking. In our conversation: ✅ Why AI is making software more expensive to run and no easier to sell ✅ The pricing ceiling almost every founder is blind to ✅ Where the real moat lives once every feature is copyable in a week ✅ The subsidy is running for half of these companies today, and the exact moment it ends Listen now 👉 youtu.be/j_XZGNDfz_c
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The GrowthStack retweeted
85% of Americans hold neutral-to-negative views on AI. While many companies perceive this as a messaging challenge, @TheTimenator from Superhuman sees it as a product opportunity. He thinks people are not merely worried about AI in a vague sense; they have specific concerns: - Losing control over their output. - Uncertainty about whether the ideas in their work are genuinely theirs. - Handing over work and not recognizing what comes back. @Superhuman addresses these fears directly by allowing users to direct the AI as they would a team.
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There's a subtle hint about the brand in the video Can you get it?
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The GrowthStack retweeted
most startups are leaving this completely untapped. @TheTimenator broke down why every founder shouldn't build a personal brand and where, why, and how performance ads should be used for growth P.s good to see ya'll back on my timeline again! Full ep👇
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Ad-oholic: Watch a few seconds of a famous ad, then race to name the brand. Nobody clocked that the nail ad was Pinterest. @victoriaemmme nailed the IKEA ad at the buzzer. Turns out naming a brand from just 3s clip is harder than it looks. w/ @kalashnikovapv and @Arnav_ct
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The GrowthStack retweeted
your AI Agent ALSO needs an onboarding process. - yes, just like a human. @TheTimenator, HoG @Superhuman broke down why most people describe their process to an LLM and let it run, and why that's exactly where agentic AI workflows break down full ep👉youtu.be/j_XZGNDfz_c?si=x7wJ…
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The GrowthStack retweeted
Startups are obsessed with Category Creation. DocuSign tried to "create a category" but failed. Anthony broke down whats the difference is between thinking you are creating one vs actually creating one. Full ep- teapawt.org/Arnav_ct/status/204884…
Episode 41: Focus is The Moat to Survive The AI Apocalyse Anthony Pierri (@apierriPMM) is one of the foremost voices in product marketing, having worked with 400 SaaS companies focusing on the one document that reveals whether a team has actually agreed on its strategy, the homepage. He also argues that most SaaS is priced too high because founders overpromised to investors and then increased spending, forcing customers to subsidize the whole arrangement. The RB2B case makes this concrete: Adam Robinson's bootstrapped, single-feature product is doing $7M ARR while its VC-backed competitors, who buried the same feature inside enterprise platforms to satisfy investor expectations, are doing less. In our conversation, we get into: ✅How Focus is the only defensible position against an LLM ✅The Lovable mistake and why competing horizontally with Anthropic or OpenAI is a death sentence ✅Why RB2B is doing $7M ARR while VC-backed competitors with bigger platforms generate less ✅Why DocuSign's rebrand became a punchline inside brand positioning circles ✅How investor expectations push founders into pricing that customers end up rejecting Listen Now 👉 youtube.com/watch?v=89JTvIas…
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The GrowthStack retweeted
Episode 34: Product Led Growth is Dead, This is Replacing it I sat down with @AnujAdhiya, who is an Expert in Residence at @Techstars, wrote the book, and built the growth hacking to what it is today. We broke down exactly why the standard Product-Led Growth playbook doesn't apply to AI-native products and what growth teams must do to survive the transition. When you're dealing with AI agents instead of humans, clicks and sessions no longer measure value. We dive deep into the mechanics of "learning velocity" and why the best growth leaders today are building armies of AI agents. Chapters 00:00 Introduction to Growth Hacking and Anuj's Journey 05:13 Hypothesis Testing and Assumption Mapping 10:39 Navigating Founder Ego and Conviction 15:30 Acquisition Strategies in the AI Era 20:41 Redefining Metrics for AI Products  Full Episode👇
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The GrowthStack retweeted
Most Web3 growth strategies fail because they treat users as passive extractors rather than active stakeholders. @kryptoJinJin's "Power Citizen" model flips the script by incentivizing four distinct roles: engaging, using, contributing, and investing to turn users into the core engine of an ecosystem. The goal is to move beyond "mercenary capital" by building intrinsic motivation, where ownership of the vision eventually outweighs the desire for a quick token dump. When a user acts as both a product advocate and an investor, your growth loops become automated and exponentially more resilient against competitor vampire attacks. Our full debate is live now on YouTube, Substack, and X👇
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