"Male VTubers are not popular" "I am not growing even though I am great at the games I play" "Nobody watches me, even though I have good jokes" Hi, I'm Lulu, full-time VTuber and VTuber manager (for fun). I saw a lot of discussion on the usual 'Male VTubers aren't interesting' rage-bait of the week, so let me weigh in. 1. Game/Topic Choice: The expectation for "what do I stream" VS "what I enjoy to stream" is very different for VTubers of all genders. You want high viewer numbers? You want to grow fast? The likelyhood of growing with just the one game, unless it's a high following game with nobody playing it are low. Adjust your expectations if you are going into streaming with a high CCV or monetization goal, the games that will perform well are most likely not what you enjoy the most. Alternate between what you enjoy and what gets you to your goal, find a good balance. 2. Target Audience: Marketing your content is a different kind of beast and it really depends on who you are trying to appeal to. "People like me" - Who are those people? "Likeminded people" - What are their interests? You do not have to have one specific person in mind, but things such as age range, hobbies, interests, location have to be considered when you are trying to market to them. Do you want big spenders? Do you want people dedicated to a genre of game or series? How does your content reflect who you are looking for, and where do you advertise to catch these people? 3. Gimmick: Are you memorable, what makes you stand out, what makes YOU clippable? Can you watch back what you create? 'Regular guy who plays FPS' is not as searchable as 'Racoon Retro gamer', make your branding tagline searchable, memorable, and plug it. Make yourself stand out where you can, be it art style, specialty schedule, niche off-stream content. You do not need to flirt or sell out, you just need to be memorable, so people can come back to you. Lastly, know what you are going in for. Nothing ruins dreams like vague expectations, set realistic goals and ideal goals, take small steps, and work towards where you want to be little by little.

Oh VTuber of the chlorine pond, what is thy wisdom?