Creative Director and Head of Brand at AREA 17
Hackney, London
Joined March 2009
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Thomas Squire retweeted
AREA 17’s identity for @Magnific (formerly Freepik) centres on the Monumental M logomark and Magnific Magenta, a hero colour that turns away from AI’s usual cool blues and gradients.
Thomas Squire retweeted
The relaunch leans into pink as a color of rebellion and bravery, the decision to go against the grain
Paired with a geometric shape language that stretches and expands, so the whole system always feels like it is pushing the edge #UpscaleConf
Thomas Squire retweeted
📹 Jassica Bouvier and Thomas Squire (@thomassquire), from @AREA_17_ - The new rules of creativity at #UpscaleConf San Francisco 2026
Thomas Squire retweeted
Behind every breakout AI company is a brand story. Thomas Squire helps build them
As Creative Director at AREA 17, he works at the intersection of brand, experience, and technology, guiding companies like ElevenLabs & Plaud AI through transformation
Catch him at Upscale Conf SF
Thomas Squire retweeted
In our collaboration with @OpenAI, we created a design system that would grow with the organization while pushing the visual boundaries of emerging technology. Our approach was to holistically leverage design to positively strengthen the connection between tech and society. 👇
Thomas Squire retweeted
As its audience expanded, @OpenAI needed a holistic strategy to tell audiences who it is, what it does, and why it matters to society. Learn how our partnership demystified world-transforming tech while underlining a commitment to a safe AI future: bit.ly/AREA17xOpenAI
Thomas Squire retweeted
Going beyond UX: @NeriOxman speaks of Nature-Centered Design. Don Norman (@jnd1er) speaks of Humanity-Centered Design. Both are urging designers to look beyond the user experience and consider the impact of our choices on nature and society.
Human-centered design focuses on immediate needs rather than long-term impact. But the path to a better future requires us to expand our perspectives. Discover how we're designing for a better future: hubs.ly/Q01B1MLQ0
Thomas Squire retweeted
We're #hiring! Join the AREA 17 Paris team as a Senior Strategist. Strategists play a key role in defining and advancing the strategic vision of the brands we partner with and the digital products that we co-create. Rejoignez-nous ! hubs.ly/Q01x6G2_0
Thomas Squire retweeted
We’re thrilled to share that @artinstitutechi has open-sourced their Twill website code, keeping with the museum’s ethos of active learning and dialogue. Access AIC’s ongoing growth of the platform following launch with @AREA_17_ using an open license at hubs.ly/Q01kgNCb0.
Thomas Squire retweeted
Our founder @geid spoke at an @advertisingweek EU panel about how design agencies can be a positive influence on how we use the internet. Here’s part of his chat with Jumoke Adekunle of @depop, Patrick Stal of @WorldRemit, and Neil Barrie of @21cbrand.