when i first saw a south african artist on this billboard on new york’s times square, i thought: “forget it. that kinda thing don’t happen for people like you.” god, my ancestors and @Spotify said “hold my beer!” 😭😭😭😭

dear south african artist: wait for no one to recognise you. wait for no radio playlisting. it may never come. wait for no brands to work with you. it’s a huge world out there, and there are stages where it’s not how cool you are that counts—only what you have to offer.