Study how Zillow, Skyscanner, and Pinterest get traffic:
You don’t need ads.
Just pages that match what people are already searching.
At scale = free traffic forever.
You study hard and manage to get into Oxford, one of the most famous universities in the world. You arrive on campus, rush down to your first lecture and in walks Matt Rattley your tutor
feels like a good time to seriously rethink how operating systems and user interfaces are designed
(also the internet; there should be a protocol that is equally usable by people and agents)