Narratologist. Founder of @Spatialshift. Author of Narrative Generation.

San Luis Obispo, CA
Joined February 2009
Maybe belonging isn’t about finding the room you fit in. Maybe it’s about creating the room where you can become. The Foreign Exchange Student tobintrevarthen.substack.com…
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What if the greatest challenge isn't deciding what to believe, but recognizing why we believe it? Knowing What You Believe tobintrevarthen.substack.com…
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What gets our attention eventually shapes what we believe. Attention → Discernment → Conviction → Action The question isn’t whether we need more information. What Gets Your Attention? tobintrevarthen.substack.com…
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The market can assess your quarter. Should it get to author your future? We can now review signals in hours, yet still ask a three-month comparison to tell us whether a company is on the right path. Who Owns the Quarter? tobintrevarthen.substack.com…
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A CEO leads two narratives at once. The story of the company. And the personal story of the person deciding what it can become. A company cannot move toward a future its CEO does not yet believe. Who Sets the Direction? tobintrevarthen.substack.com…
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On my birthday, I shared the Living Mosaic trailer. Today, I’m writing about what the image has taught me. This week’s Now New Next is “Illuminating the Living Mosaic.” Transformation is not restoration. Illuminating the Living Mosaic tobintrevarthen.substack.com…
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The right narrative does not calm the water. It helps us remain upright while circumstances move beneath us. I call this Narrative Ballast. What capacity did your last disruption leave you carrying? Narrative Ballast tobintrevarthen.substack.com…
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How much of the narrative we call ours did we actually author? Transformation isn’t restoration. It is authorship. What story are you authoring, and what larger story is authoring you? Retaining Ownership tobintrevarthen.substack.com…
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Transformation isn’t restoration. I’ve been sitting with those three words. We spend so much energy trying to “get back.” Back to the career. Back to the company. Back to the momentum. This week's Now New Next speaks to that. I Said Yes tobintrevarthen.substack.com…
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The board has changed. AI is adding dimensions faster than we can process them. So, maybe the challenge isn’t better prediction. It’s better orientation. The more dimensions we add, the more important the frame becomes. The Nuances of Now New Next tobintrevarthen.substack.com…
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Companies aren’t blank canvases waiting to be branded. They’re mosaics already in progress. History. People. Products. Decisions. Beliefs. Successes. Scars. Transformation isn’t starting over. This week’s NNN: Corporate Mosaic tobintrevarthen.substack.com…
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AI may not replace human value. It may simply relocate it. The organizations that win won’t necessarily have the best AI. They’ll have the clearest answer to one question: What are we optimizing for? My latest Now. New. Next. The Human Factor open.substack.com/pub/tobint…
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What if your job isn’t disappearing…Just the tasks that make it up? If AI can perform more of what we’ve always done, what exactly makes us worth following, hiring, trusting, or remembering? Check out this week’s Now New Next. Beyond the Task open.substack.com/pub/tobint…
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Lived experience is the raw material from which Narrative Worth is built. See this week's Now New Next for a fresh perspective on returning. The Advantage of Return open.substack.com/pub/tobint…
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Today is ShiftDay for me. Here in France, it is also Bastille Day. One marks a personal reset. The other remembers a national one. Neither happened because everything changed overnight. Both began when something became impossible to ignore. Salient open.substack.com/pub/tobint…
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Every place I’ve visited on this European journey has given me something unexpected to think about. This week, it wasn’t the cathedrals, the Roman ruins, or even the wine. It was the doors. Doors open.substack.com/pub/tobint…
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Some cities preserve history. Others live inside it. Tarragona reminded me that the future isn’t built by forgetting the past. It’s built one layer at a time. Ancient Modern open.substack.com/pub/tobint…
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We’ve become very good at collecting achievements. The achievement is the event. The accomplishment is the transformation. Accomplishments vs. Achievements open.substack.com/pub/tobint…
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What if the reason you’re stuck isn’t fear of failure? What if it’s your expectation that growth should come with a guarantee? Expectations open.substack.com/pub/tobint…
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