Marrying "building indomitable companies" to "living with overwhelming fulfilment". You may kiss the bride.

Melbourne, Victoria
Joined May 2016
In the era of personal brands: No one cares about what you can DO for them, it you don’t first show them WHO you are.
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Yo 2024 is 2% finished already 🤯
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You’ll likely (hopefully) arrive at a point where you stop investing in coaches for their knowledge, and start investing in them for the proximity it gives you.
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An epic entrepreneur just said to me: “Fuck your content has been insane, I need to learn copywriting from you Tom” HUH?! Copy?! Wow. Funny what happens when you stop giving a fuck, stop “creating content” and instead just speak your hearts message.
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I stopped replying to social media DMs & directed everyone to telegram msg, meaning most had to download the app just to speak w/me. The result? 60% decline in inquires. 200% increase in enquiry:sales conversion. If you can understand why this occurs, you’re on track ;)
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When significant changes occur in the world (scamdemic, AI etc) there are 4 common responses. Titans pick #4
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4. OODA loop (Observe. Orient. Decide. Act) Orig developed for military. But it works like a charm here. Titans use this in all their decision making, pay special attention to the first & second step. Notice it doesn’t say “rush”, “react”, or anything that induces fear or FOMO.
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Stay the course. Stay the mission. Work the problem.
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Morning Musings 🧠 When you're okay with (but not attached to) your journey being insanely hard, it actually becomes - in a strange way - insanely fucking easy.
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Morning Musings 🌘 Instinct without strategy = Leak AF energy. Strategy without instinct = All bark, no bite. Combine the two? Unfathomable power & results.
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In my career, I've had TWO direct pivots/ideas/epiphanies that have turned out to be million-dollar ideas. I've had COUNTLESS ideas/pivots that have failed.
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The million-dollar ones? They're the ones that seemed so simple, yet stupid. The ones that had me wondering, "fuck can I really DO this? Will I actually be able to over-deliver here?". They're the ones that required me to level the fuck up in an almost terrifying way.
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The ones that bombed? They're always the ones that have OUTCOMES that inspire me but processes/journeys that don't. The processes are always easy and journey-free. It doesn't require much of me, and there's no 'becoming' needed. Make of this observation what you will.
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Pre-Dawn Musings 🌙 Your insistence on being wise and "having it all figured out" stops you from failing fast and, ironically, figuring things out and harnessing the wisdom you seek. Chase it. Fuck it up. Make a mess. Learn. Repeat ∞
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Pre-Dawn Musing 🌚 Seek balance in your business, lifestyle, health & relationships & you MIGHT achieve it… like a clown riding a uni-cycle spinning 10 plates. Seek synergy & you’ll create a reality where the development of one area of life directly benefits the other.
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If you NEED tradition social media to grow your business, you’re likely going to be deeply disappointed in the not-to-distance future.
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