Brand strategy for an age of disruption. A new series of 10 masterclasses by strategists like Zoe Scaman, @tommorton and @rshotton for client, agency and freelance strategy people curated by Hoala. My session's on effective brand building creativity. hoala.online/

Write a couple of posts about AI and your condemned to getting served ads like this. That headline, just wow.

A vida presta, Brasil! Fun couple of days in São Paulo with our amazing clients and Jellyfish team. Hopefully I’ll be back soon.

With Crumble (who’s 4) in a couple.

Can I just check something…is your puppy a Cavalier King Charles? This is ours, Binky.

LinkedIn job reco's never fail. Today it thinks I'd be a shoe-in for head of strategy for the Church of England. But as it's not Global CSO, just HoS EMEA, not sure it's for me 😉.

Twitter used to be good at this, doubt it works now, but let’s see. I’m in Paris all this week and have time for a coffee or drink with connections. Anyone else in this beautiful city?

Long & Short. Brand building & sales activation. Brand & performance. Tomayto & Tomahto. Whatever words you use, @WARCEditors have a great new visual to explain it. Sharing more of this at Google Think 2025 Stockholm next week. Do join if you can. @ThinkwithGoogle

Sweet. Thank you @BBHblacksheep for the unexpected smile in the mind.