Greg Webb 🧸

It’s easy to get on social media and sell a dream. People want to see what’s possible. But what people WANT to see and NEED to see are completely different things. I can post $4,000 Rayquaza flips all day. People want to see it. I can post 200% ROI Rainbow High dolls all day. People want to see it. I can post incredible LEGO investment results all day. People want to see it. But when was the last time you sat down and looked at every single Pokemon promo card that ever released and identified the low pop, underpriced ones? When was the last time you scoured through the last five years of Rainbow High dolls to identify their average lifespan and which characters do best once discontinued? When was the last time you went through every single set on the LEGO retirement list to find hidden exclusives and under the radar plays? When was the last time you sat through a crappy two hour kids movie just so you could better understand the merch? That’s what you NEED to see. And that’s what you NEED to do if you really want to get ahead in this niche. No one is going to feed you the best opportunities but yourself.

This Super Colossal Spinosaurus was $25 just a tad over six months ago. Walmart had thousands in stock, and you could order 3 at a time. Now they sell for $170, a whopping 351% ROI / $88 profit per unit after fees on Amazon. Now, do yourself a favor and go look at some of the other previous Super Colossals. Allosaurus: $149.99 Giganotosaurus: $299.99 Titanosaurus: $299.99 Indoraptor: $144.99 This isn't just Amazon and Walmart, the prices are about the same on eBay. Remember this post the next time you walk past a Super Colossal figure in-store or there's a Black Friday deal. They ALWAYS go on deep clearance, every single one. You're welcome.

Just tossed out some gold for Toys to Retirement paid subscribers. 39 minute video diving into some SKUs that may pay for your coffee for the year. Did some analysis on a relatively new toy line that is showing some promise, and a discontinued toy line that has some stragglers still available for some great prices.

Whenever I recommend LEGO sets in my newsletter, I always make sure to clarify that you should expect to hold for ONE YEAR minimum. Most of the time you can sell sooner if you want and you won't lose money, but you won't really start to see significant gains until the following Q4 and beyond. The ecosystem needs time to shake out all of the remaining supply and competitors who hold the price back because they found sets on clearance. Despite that, I like to check on how the sets I've recommended are doing around the mid point of the year. If you blindly purchased ONE unit of each set I recommended last year, you would have spent about $2,330 and currently be able to profit at least $738. Not that exciting right? But when doing these calculations, I like to stack the deck against myself. That buy cost and profit does not take into consideration: - Actual best possible buy cost that was available (I like to use the buy cost that was most accessible to everyone). For example, the Firefighter Aircraft set I calculated at $80 buy cost, but really it could have been purchased for $56. (It's selling for $160 now btw). - Discounted Gift cards (to be fair I don't factor in sales tax for this either so this likely only ends up being a few percent difference) - Cash back - LEGO VIP rewards and points - LEGO GWPs (this literally accounts for THOUSANDS of dollars of profit every year for me) - This is if you BLINDLY purchased just one unit of each. If you bought MORE of the SKUs that I strongly recommended hunting down constantly (like the Sonic Brickheadz or certain Ninjago sets) your profit skyrockets. The weaker sets I always recommend to proceed with caution so you can easily avoid them. - And as I mentioned in the beginning, NONE of these sets have matured yet, it's only been 7.5 months. Anyways, 2025 analyses will be coming soon. Excited to start stacking retiring sets for 2026 and beyond.

Not trying to give away a lead here, but this is just a friendly reminder to not forget the basics of sourcing for Amazon. When you scan a product and look at the Keepa and notice that Amazon has NEVER been on it, that should 100% of the time be an indicator to make sure the listing is 'safe'. Especially in the case of toys, it's very common for it to be a listing made by another seller because the toy was likely a store exclusive. YOU CANNOT TRUST OTHER SELLERS TO ALWAYS MAKE GOOD LISTINGS. Look at the brand for this Jurassic World product. Yes, they're getting around the trademark infringement by just using 'Jurassic' instead of 'Jurassic World'. But that doesn't mean the image search won't eventually result in some sort of trademark infringement, or worse, you get an IP claim. Is it likely you'll be okay? Sure. Probably. Maybe you only have a couple units. But at the end of the day, longevity is more important than the $7 profit on this lead. Unfortunately, it seems like dozens of sellers are just hopping on this listing without doing their due diligence. Don't forget your basic sourcing skills. That's how you get section 3'd/shut down/add a ton of extra stress to your life.