You don’t need Ahrefs or Semrush to research a competitor Use this free stack: → Google Search — understand their positioning → Reddit — find complaints about them → G2 — find what customers love/hate → Meta Ad Library — see what they’re advertising → BuiltWith — see their tech stack → Wayback Machine — see how they’ve changed → Google Trends — see if interest is growing → Similarweb — see where their traffic comes from The gold isn’t knowing what your competitor built It’s finding what their customers still want