Staging another quality of life update for @turnaudio while waiting on freelancing updates. Using the @formkit pro dropdown input, we're able to offer a disc shape input which previews the associated shape. We try to offer new shapes around holidays.

Today we run an experiment: can a non-AI product still launch on @ProductHunt? 😅 Happy to get @TurnAudio launched, finally. Upvote if you feel compelled. 💿 producthunt.com/posts/turn

Here's a first look at the new vinyl variant selection coming to @turnaudio. Using a @formkit pro autocomplete input, @contentful, minisearch, and some @noiseland provided mockup images, users are able to create Turn videos with a variety of vinyl colors.

Since @turnaudio was originally launched, videos have turned at exactly 5 rotations per minute. Today, we’re allowing Pro users to adjust the speed to 33, 45, and 78 RPM. The history of record speeds is one fraught with all of the drama you would expect from any format war. Long before Blu-ray vs. HD-DVD, VHS vs. Beta, and yes, Kendrick vs. Drake, @ColumbiaRecords and @RCARecords were at each other's throats in an attempt to succeed the 78 RPM format, invented in (checks notes) 1888. The 78 RPM record, though averaging 10” in diameter, spun so fast that it could only fit 3 minutes of audio. When the 33 originally came out, it was competing with radio and didn’t have any real impact until 1948 when Columbia began marketing a 33 system and the promise of playing an entire classical performance without having to flip the disc. Feeling burned, RCA thought a smaller design was the ticket and released their 45. In the end, record manufacturers started selling systems that could play both the 33 and the 45, and they both have a home in today’s vinyl collection. The faster a record spins, the better it sounds, but there is only so much it can play. Beyond audio quality, disc rotation can have visual benefits also. Maybe you’ve seen the rise of zoetrope designs in recent artist offerings? Well, now that Turn can spin at 33 RPM, it can also visualize these disc animations. In order to celebrate this new feature launch, we’ll be sharing some examples of this on the Turn socials so be sure to follow along. Thanks again to all of our Pro users who help make the development of this app possible. It’s been so nice getting Turn 2 out into the world and reconnecting with the vibrant community of artists who use it. There’s much more to come. turn.audio #turnaudio #musicmarketing

Made a mini tutorial on the latest @turnaudio product update. Audio is now optional. So if you plan on using an on-platform audio solution, you no longer need to provide an audio file to generate turn videos. #turnaudio 🔁💿

Now testing the next @turnaudio pro feature: disc speed. Pro users can adjust the disc rotation from 5rpm to 33, 45, or 78 rpm. This really makes a difference when you're sharing a zoetrope vinyl like this @bloodrecs release for @fontainesdublin turn.audio

Made a little passive @instagram ad for @turnaudio

The first of many @turnaudio tutorial videos. In this intro video, I teach you how to create your first turning audio video using the free version of the app. Looking for feedback on the format and information shared. 💿🔁 youtube.com/watch?v=7rctR73D… #turnaudio

A little over five years ago, I launched @turnaudio, a web app which helps artists turn audio into videos they can share on social platforms. This is done by taking a provided image and audio file and generating a short video in which the image is cut into a circle and spins slowly while the music plays. My thinking at the time is that a rotating circle evokes the feeling of music playback, even when it is muted. When I originally launched Turn, the primary channel for social promotion was the @instagram feed so the app produced short, square videos. Well, a lot has changed since then, with duration limits being increased and vertical content becoming a key way we share music online. The time had come to pause freelance work for a moment and build the next iteration of Turn. I’m happy to announce that work is now complete and the new version of Turn is live at turn.audio. The app has been completely rewritten from the ground up. In addition to many quality of life improvements around authentication, billing, speed, and accessibility, I have unlocked the two most requested features: longer durations and different export types. Pro users may now create videos up to 5 minutes in length and choose between square, landscape, and portrait export types so Turn videos may now be shared on stories, reels, timelines, and beyond. I have also started work on the next round of features. Disc speed anyone? On the surface, Turn may seem like a novelty app but when you couple it with something as important as merch, it really proves its worth. If you have a mockup of a vinyl or CD you’re selling, I invite you to upload that image and an audio clip from the release to generate one of these videos. I think you’ll find that Turn’s nod to the physicality of music listening pairs nicely with the marketing of physical products. turn.audio Special thanks to my friends in @VideoAgeBand for allowing me to feature their music and art in this announcement video. It’s good to be back. 💿 #music #marketing #turnaudio #itsgoodtobeback

Darth Turn

Freelancing on ⏸️. Starting on @turnaudio 2.

I just published a @TurnAudio template to the @FigmaDesign community. You may duplicate this file to mockup your artwork in the Turn video format. figma.com/community/file/908…

Doing some performance hacking on @TurnAudio this morning and I may have figured out a way to speed up video creation by close to 50%. I need to do a lot more benchmarking though. 🔥

That will do for now. 💿

Up early working on a new @TurnAudio Pro feature which turns your artwork into a vinyl record. Hoping this unlocks many new shapes. 💿