The UK Stop Advertising Funded Crime group is a collection of professionals, policymakers, and agencies committed to tackling advertising crime in the UK.
London
Joined August 2022
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The UKSAFC Winter Lunch was another step towards real change for 2024, with the support of the wider #advertising industry.
This is a call to the industry to join us in our commitment towards the fight against #adfraud.
Missed this event? Contact us to join us at the next.
A fantastic op-ed by Lord Alex Carlile highlighting #adfraud and the UKSAFC in @Politics_co_uk.
"What we need... are regulations to mandate enhanced checks on all advertising transactions to end the system of anonymity which has enabled criminals..."
politics.co.uk/comment/2023/…
What is the true cost of #adfraud? Our advisor, @juliasmithtdv, approaches the growing issue of fraud in the UKSAFC's latest piece in @TheMediaLeader.
Read the full article below:
the-media-leader.com/the-tru…
Our spokesperson, @_IanMoss, has been featured today on @Channel4News's insightful broadcast about #adfraud.
"No one is able to track expenditure. No one is able to verify if the ad they placed is viewed by real humans."
Watch the full feature here:
youtube.com/watch?v=w1CVJxsJ…
UKSAFC retweeted
The Cat-and-Mouse Game of Ad Fraud: Staying Ahead of Threats @uksafc is working with the industry to drive real change.. this piece from @exchangewire shows why exchangewire.com/blog/2023/1… via @exchangewire
The UKSAFC is taking a tough stance on #adfraud. Now, its members publicly call on advertisers and publishers to take steps towards real change in the advertising industry.
Read our open letter in @TheMediaLeader here:
the-media-leader.com/no-more…
Today, @juliasmithtdv & @_IanMoss are representing @uksafc at the 2023 @Conservatives Conference in #Manchester.
Leading a panel discussion on the topics of #cybercrime & #adfraud, they're accompanied by Damian Collins, Ian King, Alistair Law, Lord Ed Vaisey & Ryan Shorthouse.
In his piece for @TheMediaLeader, Robert Webster, Founder of Canton Marketing Solutions, has brought to light the source of rampant ad fraud plaguing #programmatic ads, and how UKSAFC is uniting forces to help combat it.
Here’s what needs to be done: the-media-leader.com/how-we-…
A huge thank you to everyone who attended our #UKSAFC Summer Drinks.
It was a fantastic opportunity to meet casually & discuss our next steps in the fight against #adfraud.
If you're interested in learning more about the UKSAFC, visit uksafc.org and join us!
Next week, our founding members, advisors & guests are meeting for a mid year catch up. It has been a productive 6 months and everything is lining up to provide the industry with a blueprint to fight #adfraud.
Contact us for more information, or visit: uksafc.org
Fantastic insights from Allie Wootton, Group Lead of Anti-Piracy Advertising and Payment Strategy at @SkyUK & @uksafc member, in @TheMediaLeader; identifying two major blockers to #adfraud prevention: Money & Accountability.
Read the full article here:
the-media-leader.com/ad-frau…
UKSAFC Chairman, @_IanMoss, gives his perspectives on how stakeholders in programmatic advertising can address the “moving target” of systemic ad fraud.
Read the full article on @TheMediaLeader here:
the-media-leader.com/the-fig…
Are digital media buyers asking the right questions about the audiences they pay for?
If not, be prepared to ask difficult questions to prevent ad fraud, says Gareth Owen, Chief Commercial Officer at Tickle Global and member of the UKSAFC.
Read more:
the-media-leader.com/we-need…
Members of the #UKSAFC are attending the @614group's #BrandSafetySummit today to discuss #advertising funded crime & learn how brands can protect their reputations online.
Find our spokespersons @_IanMoss or @juliasmithtdv to learn more about our mission.
#AdFraud #BrandSafety
UKSAFC retweeted
Couldn't be clearer @walshjonwalsh on the challenges. Now we can move on the solution. @uksafc we are ready for you #adfraud. Thanks @TheMediaLeader
Great insights from #UKSAFC Advisor @walshjonwalsh on the lack of transparency and sharing of data throughout the #advertising supply chain.
Read Jon's full article in @TheMediaLeader here:
the-media-leader.com/if-we-w…
Jon Walsh: "Achieving the same level of respect afforded to the financial industry is only possible if adtech collectively tackles and addresses its serious fraud issue."
hubs.li/Q01zf0800
UKSAFC retweeted
New Digital Age meets Ian Moss, an advisor to the @uksafc to find out more about the motivations behind this new organisation...
ow.ly/EICJ50LZoCP
A fantastic discussion from 14:00 onwards on the #UKSAFC, on @exchangewire's The Mad Tech Podcast.
We're pleased to see this initiative welcomed by the #advertising industry, and we look forward to welcoming new supporters.
exchangewire.com/ew-podcast/…
UKSAFC retweeted
UK #adagencies #tech firms and policymakers unite to form @uksafc as battle against online ad fraud ramps up...
#Advertising #advertisingagency
@OMD_UK
@dentsuUK
@tag_today
#weareliberty
#cantonmarketingsolutions
@TheDigitalVoice
mediashotz.co.uk/uk-stop-ad-…
