Urvi retweeted
My hottest take is that brand marketing is going to be THE major differentiator and one of the most prized assets for a company going forward.
And, I’m not talking about launch videos or pouring money primarily for “aesthetics” simply to pump the valuation. You still need retention before attention.
I’m talking about thinking through what a company stands for and understanding the “vibe” of what’s happening in the market. Being relentless on the long term goal while also thinking through how to showcase the company in the short term. And doing it every week.
Especially if you think agents become the primary user for most products, then to get the attention of a rapidly attention deficit audience (aka humans) you’ll need to stand out consistently in how you present the company.
These folks primary have been given tier 2 roles and passed up for CMOs many many times. I think this will finally invert in the next 10 years where you’ll hire these folks as cofounders or at least give them a big seat at the table.
Normally the design centric CEO tends to be this, but those are rare and you’ll need to learn how to hire for this role. Just like a good product marketer, these are exceptionally rare so you have one hold them close!!
A friend bought a sweet that seemed rotten. Her first reaction?
“Kharab toh nahi hona chahiye, yeh brand Shark Tank pe bhi aaya tha.”
Marketing masterclass.
People subconsciously assume that if a brand has been on Shark Tank, it must be legit- while there is no such guarantee.
Sat through a couple of agency pitches. Every deck was made by Claude.
Ideas are abundant. AI has made sure of that.
The real differentiator isn’t what you’re presenting anymore- it’s how you present it. The narrative. The conviction. The craft.
Execution has become the moat.
Is this just my Type A personality, or does anyone else schedule any important email for 5 minutes after it’s ready… just so you have one last chance to check the formatting before it goes out?
I built a deck with Claude.
Asked ChatGPT to review it since it had complete context on the brief.
Feedback:
“Humanise it.”
Oh the irony?! The AI feedback loop has officially become self-aware.
The internet is having an entire discourse on The Odyssey, and I’m absolutely loving it.
It feels like those classroom discussions from college- except the classroom is the internet.
The Greeks really looked at the Ramayana and said, “What if the hero took the scenic route?”
Exile. A wife waiting. Gods creating chaos. A kingdom waiting for its king.
The Odyssey is basically Ramayana for the Greeks.
A serious question: Why doesn’t anyone dust their laptop screen?
Every meeting, someone’s walking me through their acquisition graph and asking for support, but all I can focus on is the thick layer of dust on the screen.
Can we start with visibility, please? 😭
“Jump into this project” is such a funny phrase. I’d actually prefer to carefully approach it and see if it bites.