Apollo is the AI GTM System: data, intelligence & execution in one loop. Trusted by millions of users and 600,000+ companies worldwide.
San Francisco, CA
Joined May 2015
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1/ The moment has arrived: here’s what we released today at ApolloNext.
🧵Thread 👇🏽
#ApolloNext26
Apollo.io retweeted
Bad company data sends your GTM agents after the wrong leads.
We tested the leading providers on hundreds of U.S. companies to see who delivers accurate data & where information is missing.
See which providers deliver and where they fall short.
firecrawl.dev/benchmarks/com…
Apollo.io retweeted
GTM effectiveness is only as good as the platform behind it.
We tested @useapolloio with a live campaign to find out.
2.37% cold-to-meeting conversion. Benchmark: 0.5–1.5%.
Report 👇 tolly.com/publications/22610…
#GTM #B2BSales #TollyGroup
steal this prompt to prep for the objection you keep losing to.
where it goes: claude with apollo's mcp connected
> start a chat in claude with the apollo connector on
> paste this in:
"use apollo to enrich [company domain]. based on their size, industry, and funding, act as a skeptical cfo there. list the 3 objections you'd raise to buying [your product]. for each, give a response under 25 words."
> practice the answers out loud before the call
What if “who should I reach out to?” didn’t turn into a full day activity? 🤔
Apollo's Messaging OS uses buying signals to help decide who to reach, when, and on which channel.
Beta sign up 🔗 in the comments ⤵️
steal this prompt to build a prospect list in one sentence.
where it goes: apollo's ai assistant
> open people in apollo and click ai assistant
> paste this in:
"find vp and director-level revops leaders at b2b saas companies with 200 to 1,000 employees in north america. show me 10 first."
> check the 10 for fit, then save the best matches to a list
steal this prompt to send linkedin messages that don't read like a pitch.
where it goes: apollo's ai research
> filter your people list
> click research with ai, then run custom ai prompt
> paste this in:
"research [company name] and draft a linkedin message for [first name]. under 40 words. reference one thing specific to their company. no pitch."
> click { } to swap in the company name and first name fields
> insert the field into a linkedin step in your sequence
the full playbook for prospecting into revops.
titles, signals, first lines, and the sequence. BOOKMARK THIS.
build it in apollo:
> click ai assistant
> paste this in:
"create a 5-step multichannel sequence with 3 emails, 1 call, and 1 linkedin touch for revops leaders. lead with crm and data integrity, not activity volume. no ai hype."
> review, adjust, then apply
about 214715235 new GTM tools pop up every year, so we're honoured to have ranked in @poyark and @majavoje 's 2026 State of B2B GTM Report.
#6 most impactful tool (two years running!)
#5 must-try tool, up from #8.
big ups to our friends who also made the list. proud of us. @clay @claudeai @HubSpot @ChatGPT @salesforce @LinkedIn @Gong_io @Lovable