Dani Kellogg (@varioussoftware) header
Dani Kellogg (@varioussoftware) profile picture

Dani Kellogg

@varioussoftware

Product Marketing @digitalocean | Dabbles in AI, open source and building things.

 Seattle, WA
danikellogg.com
Joined August 2012
  • Tweets1.9K
  • Following1.1K
  • Followers544
152Media
Photo by Dani Kellogg (@varioussoftware)Photo by Dani Kellogg (@varioussoftware)Photo by Dani Kellogg (@varioussoftware)Photo by Dani Kellogg (@varioussoftware)Photo by Dani Kellogg (@varioussoftware)Photo by Dani Kellogg (@varioussoftware)Photo by Dani Kellogg (@varioussoftware)Photo by Dani Kellogg (@varioussoftware)Photo by Dani Kellogg (@varioussoftware)Photo by Dani Kellogg (@varioussoftware)
Dani Kellogg retweeted
DigitalOcean (@digitalocean) profile picture
DigitalOcean
@digitaloceanOct 12
Catch it at the first user, not the four-hundredth. A new user’s bank link fails, the agent says “try again later,” and nothing shows up in the logs. Watch a team find the bug and fix it before anyone else hits it, with Agent Learning Services and Agent Data Services, launching today.
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Big milestone for AI people
Sam Altman (@sama) profile pictureSam Altman
@sama14 Nov 2025
Small-but-happy win: If you tell ChatGPT not to use em-dashes in your custom instructions, it finally does what it's supposed to do!
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What are you marketing right now?
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Hot take: its super critical that your product provides value without AI. OpenAI can topple startups with one dev day, if you product provides value without AI features its much stronger. If your core product is centered on AI, find and build a non-AI moat. Could be community, partners, new features, etc. Feel free to roast my hot take.
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When you market to everyone. You market to no one.
Aakash Gupta (@aakashgupta) profile pictureAakash Gupta
@aakashgupta26 Oct 2025
Reminder:
Image from Aakash Gupta (@aakashgupta)
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Mentally preparing for tonight.
Ashley Springsteen (@shakeitupbabyy) profile pictureAshley Springsteen@shakeitupbabyy20 Oct 2025
DON'T GIVE UP. YOU PLAY NINE INNINGS. WE GOT THIS, MARINERS FANS.
Image from Ashley Springsteen (@shakeitupbabyy)
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It's time to break out old reliable
Image from Morning Brew ☕️ (@MorningBrew)
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aws being down is like a snow day in tech
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unpopular opinion: your number of followers is a vanity metric
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Getting ready for game 5
Ashley Springsteen (@shakeitupbabyy) profile pictureAshley Springsteen@shakeitupbabyy17 Oct 2025
Mariner fans fighting for their life trying to overpower that "Let's Go Blue Jays" chant. If you're a season ticket holder that bought seats just to post them on a resale site for profit, you suck. 🖕
Image from Ashley Springsteen (@shakeitupbabyy)
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Claude just added skills, so you can save your brand/marketing context in instructions. Seems like these are primarily curated prompts, but excited to check them out.
Claude (@claudeai) profile pictureClaude
@claudeai16 Oct 2025
Claude can now use Skills. Skills are packaged instructions that teach Claude your way of working.
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Worst part about AI is being someone who uses dashes when they type.
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Authenticity and being a real human is more important than ever now. I use AI all the time, but its my junior employee not my editor in chief.
GREG ISENBERG (@gregisenberg) profile pictureGREG ISENBERG
@gregisenberg16 Oct 2025
"The quantity of AI-generated articles has surpassed the quantity of human-written articles being published on the internet"
Image from GREG ISENBERG (@gregisenberg)
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So much of marketing is having a repeatable system you can follow so you don't get overwhelmed and burn out.
MATT GRAY (@matt_gray_) profile pictureMATT GRAY
@matt_gray_15 Oct 2025
The math behind a $1M per year online business: - $83k per month - Which is $2,767/day - Which is 28 customers at $99/each - Which is 1,400 web visitors/day at 2% conversion How do you get 1,400 web visitors a day? • SEO • X growth • Newsletter • LinkedIn systems
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Yeah never do this.
Arvid Kahl (@arvidkahl) profile pictureArvid Kahl
@arvidkahl14 Oct 2025
If you're booking time slots in someone's Calendly or SavvyCal only to market your SaaS product in the description and then don't show up for a call, you're not "disrupting marketing." You're burning bridges.
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Lol love when brands really break out of the box
David Attias (@david_attisaas) profile pictureDavid Attias
@david_attisaas13 Oct 2025
this is next level marketing
Image from David Attias (@david_attisaas)
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I'm building a mega list of the best people in early stage marketing. Could be founders, career marketers, VCs, or regular humans of the internet. People that end up in your swipe file. If you have an recs, let me know! #startups #Marketing #founders #bootstrapped #buildinpublic #indiehacker #saas #AI
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The first 4 are crucial - get this right and you will have a winning story: 1. Goal: What are they trying to achieve? 2. Pain: Why can't they reach their goal? 3. Promise: How will your solution fix their pain? 4. Proof: What proof do you have that confirms your promise?
Paul Mit (@pmitu) profile picturePaul Mit
@pmitu14 Oct 2025
Best marketing formula: Pain → Promise → Proof → Price → CTA
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What do we think?
Madhura (@madhurahoval) profile pictureMadhura
@madhurahoval13 Oct 2025
unpopular opinion marketing is harder than coding
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Always a good one
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