Product Design Studio
Everywhere
Joined September 2025
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Loadout retweeted
Tomorrow we’re sharing a new Bitcoin product we helped refine at @weareloadout.
Focused UX work.
Cleaner product experience.
Real-world mining workflow.
Can’t wait to tell you more!
Loadout retweeted
Open hardware needs open trust.
@skot9000 came to us with the right idea for Bitaxe: the vendor list should not live in a closed CMS controlled behind the scenes.
The source of truth should be public.
So we designed the new Vendor List around a GitHub repo as a public ledger, maintained in the open by the community, and connected it to the new Bitaxe vendor list experience.
That is the important part:
GitHub keeps the trust model transparent.
The website makes it usable for everyone.
At @weareloadout, this is exactly the kind of OSS support we believe in: turning open-source infrastructure into clearer, more usable product experiences.
Built on @framer, using the new Framer Server API to bridge the open ledger with the public website.
Open hardware.
Open trust.
Public by design.
ALT Bitaxe | Loadout, new Vendor List launch
Looking to get into open source Bitcoin mining? I'm stoked to announce we have released a major update to the bitaxe legit sellers list at bitaxe.org/buy
Amazing work from @DerekBlueEyes and team, the list now has a github backend for all to see the reasoning behind every listing.
For PoliRNA, the challenge wasn’t just to look scientific, but to build a visual language that felt scientifically credible and unmistakably theirs.
A warmer palette, particulate treatments, and duotone-dithered imagery turned the symbol into a wider identity system.
ALT Brand Identity made by Loadout for PoliRNA
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For PoliRNA, we wanted the mark to come from the logic of the science itself, not from familiar biotech conventions.
Two routes emerged: Modular and Core-Targeting.
The selected direction, Core-Targeting, became the symbol the full identity system could be built around.
ALT Proposal made by Loadout for PoliRNA
ALT Keywords proposals made by Loadout for PoliRNA
ALT Logo construction made by Loadout for PoliRNA
ALT PoliRNA logo and payoff made by Loadout for PoliRNA
Loadout retweeted
Before a brand identity fails visually, it usually fails strategically. Misalignment shows up much earlier than most teams think.
For PoliRNA, at @weareloadout we started with a 3-hour Brand Sprint to clarify audience, values, and brand character.
Then we ran a 20-second gut test to surface visual instincts early, before they turn into vague feedback later.
That gave us a much cleaner starting point for the identity work that followed.
Next checkpoint: the 3 moodboards this process led to.
We’re the technology partner of WUD Rome.
We designed and built the new website. Clean, fast, easy to update.
→ wudrome.it
ALT Herto for WUD ROME 2025 made by Loadout
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Each hue in the BeBoomer system maps to a travel mood: connection, discovery, adventure, pause, joy.
Design for how people feel, not who they are.
ALT BeBoomer color palette designed by Loadout, where each hue represents a travel mood — Aqua Maldive for calm, Coral Sunset for energy, Blush Coast for softness, and Golden Dune for warmth.
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