Story-driven Public Relations Consultant | Building trust for institutions when it matters most Founder @carpediemngr
Nigeria
Joined May 2009
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I've managed artists and worked at a major label so I'll tell you for free that no promising talent is a "sure banker". If you're building a structured and sustainable label, the numbers have to make sense. It can't be based on hope and public applause alone.
Sometimes the biggest mistake you can make in business is being too rational when you’re standing in front of a once-in-a-generation opportunity.
Nothing Peedi is saying here is necessarily wrong. Key man risk is real. Building your entire business around one person can be dangerous.
But bro, sometimes you’re standing in front of a one-of-one. One in a million. The kind of talent you might never encounter again in your lifetime.
And when you recognize that, you have to be willing to make a bet that might look completely irrational to everyone else.
Some of the greatest returns you’ll ever get in life come from concentrating your time, energy and resources on the right people and letting that investment compound. In business, friendships, relationships, everything.
I understand Peedi's reasoning completely. But there’s a difference between managing risk and recognizing an extraordinary opportunity.
Burna Boy was one of those opportunities.
Edward Israel-Ayide retweeted
Celebrating 1️⃣6️⃣ years of an album that revolutionized African Hip-Hop conversation for good.
What are your favourite songs from MI 2: The Movie Album?
Edward Israel-Ayide retweeted
I never set out to make an original soundtrack for Phoenix Fury.
When we were in the whirlwind of pre-production, I figured I’d license a handful of songs and keep it moving. Then I hit a wall trying to license a Nigerian highlife song that fit part of the film’s time period perfectly. I was venting about it, and a friend said, “You’re a musician. Why don’t you get your other musician friends and make it yourself?”
So that’s exactly what we did.
About five months after we wrapped filming, I flew from Accra to Abuja and holed up in an apartment. The next 2 weeks was almost entirely me and some of my longtime musician friends and collaborators creating the Phoenix Fury OST; thank you @Jarell_Ebuka , CEF Ashanta, Wondamagik, and Queen Rubunu for creating magic for Phoenix Fury in those 2 weeks. Forever in awe of your gifts, fr!
A few tracks like Baby Salome featured in this clip were made by other collaborators in Lagos and Accra; @KyrianAsher , NiiQuaye, OSIQUE, thank you for bringing your magic and incredible skill to this body of work.
Skiller Beat did a madness producing Baby Salome and Alex Solana finished it all beautifully with his mixing and mastering work on every single track on the album.
Making the film was fun but very stressful. Making this soundtrack was a breath of fresh air.
It reminded me that music is truly my first love. It came before film, and while it’s not a path I’ve pursued professionally, I’m so grateful I get to have an outlet to express it now through my film work.
As we release this film in a few days, we are birthing this OST tomorrow. Phoenix Fury (Original Motion Picture Soundtrack) drops October 24th at midnight, in your time zone, wherever you are, on all music platforms. Pre-save it now with the link in my bio. I can’t wait for you to hear what we made. 🎶
#PhoenixFuryOST #OriginalSoundtrack #Nollywood
I'll be in Abuja for #NES32 this year, but ahead of that, this edition of Rebuilding Trust explores why Nigeria's reform momentum needs a trust strategy to match. Because growth that works requires trust that works first. linkedin.com/pulse/nes-32-gr…
Edward Israel-Ayide retweeted
These will be part of my commitment to you if elected as member representing Ughelli North Constituency 2 at the Delta State House of Assembly.
okeumurhohwo.com/2027/commit…
#OkeIsOk
Edward Israel-Ayide retweeted
Meet Darasimi Nadi, one of the speakers joining us for EQUIP HER 2026!
In partnership with @SycamoreNG , Nimbus Aid Foundation is bringing financial literacy and entrepreneurship education to secondary school girls.
📅 October 17 | 8 AM
📍 Dansol High School, Lagos
#EquipHer
This is such a ridiculous rent-seeking exercise. Why do you need to renew tint permit? Has the tint expired? Everything is revenue generation
For your TINT PERMIT renewal, visit possap.gov.ng and log in to your account.
Click on 'Profile' in the top-right corner of the page. Click on Service Request and select Renewals. Your expired permit (s) will be displayed. Locate the permit you wish to renew, click on Actions, and select Renew Permit to proceed with the renewal process.
For physical verification: choose physical inspection at SIB/FIB, then select your state and police command.
For Virtual Verification: Choose Verify Documents Online, select your state and police command, then click Continue to VVS to validate your VIN.
Click Generate Invoice & Continue, and make payment. After successful payment, wait for your renewal request to be processed and approved.
For more enquiries, contact our support at [email protected] or 02018884040.
#possap #renewal #tintpermit #nigerianpoliceforce #NigeriaNews
Edward Israel-Ayide retweeted
Empowering women through entrepreneurship and equipping them to shape their futures is at the heart of Nimbus Aid Foundation. 💜
Happy International Day of the Girl Child!
Watch this space. We’re at it again! ✨
This such great news and I'm so happy for the creator
Lagos Life maker Vatar raises $500,000 one week after launch #LagosLife techcabal.com/2026/10/09/lag…
I've worked on enough political campaigns to see the same pattern repeat itself with troubling consistency: candidates with genuine vision losing the public conversation because they confused being visible with being understood.
linkedin.com/pulse/why-good-…
Edward Israel-Ayide retweeted
Ownership is not a feeling. It's a decision.
Most people treat their standards as a response to their environment performing when conditions are good, pulling back when they're not.
I've built my entire career on the opposite principle.
The replies to this tweet just hurts my soul. Why do we like to diminish people's success so much?
A Nigerian achieves 1m users on an app in 3 days and her fellow citizens are contorting themselves to say it's nothing serious. 3 days!
How long it took these companies to acquire 1 million users:
Netflix 3.5 years 1999
Kickstarter 2.5 years 2009
Airbnb 2.5 years 2008
Twitter (X) 2 years 2006
Foursquare 13 months 2009
Facebook 10 months 2004
Dropbox 7 months 2008
Spotify 5 months 2008
Instagram 2.5 months 2010
ChatGPT 5 days 2022
@Shalom_HeyEliy of Lagos Life did it in 3 Days with ZERO ADS/FUNDING in 2026.
Edward Israel-Ayide retweeted
We wrote about how Jack Daniel's recent moves in Nigeria are creating real opportunities for bartenders, independent artists and the wider creative community: carpediemng.com/how-jack-dan…
"Follow the path of the unsafe, independent thinker.
Expose your ideas to the danger of controversy. Speak your mind and fear less the label of 'crackpot' than the stigma of conformity."
Thomas J. Watson
Edward Israel-Ayide retweeted
Help retweet-I am looking for Christopher Pattern-his parents were missionaries and lived in Abeokuta back in the 80s.
#lookingforchristopher
Wow! As a Nigerian, that's very strange
In China, many men have to pay a woman's family in order to get married - a practice known as "Bride Price".
Could the rising cost of it be why more Chinese men are joining the 'manosphere'? 📺 Watch Asia Specific on YouTube bit.ly/4rIad5N
The furore around this video is why, if you are a politician and you do not have a proper PR person to media train you, you will always fall for political ploys like this. Political communication goes beyond your good intentions; you must know how to navigate platforms.
'My Business Is Governance', Gbadebo Rhodes-Vivour Responds To Yoruba Question
#CTVTweets
Too many good candidates with genuine vision are losing elections or losing the public conversation because they think good intentions speak for themselves. They do not.