building GTM agents @cognition || Prev @rippling & PM @iyk_app @salesforce
New York, NY
Joined January 2019
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Over the past couple weeks, I onboarded our first marketing ops manager at Cognition. Their name is Devin.
Here's how we engineered it, and why we're hiring marketers and GTM engineers to build what's next 👇
Move fast and fix things
We’ve open sourced an agent plugin that helps secure systems against recent cybersecurity threats.
You can install them with any agent or use them in Devin today:
devin.ai/blog/vulnerability-…
Will Hunter retweeted
We just killed Morning Brew.
A free daily stock market brief for your agent, combining the best insights from top newsletters and podcasts.
Tell your agent:
“Read themarkets.today every morning and tell me what matters.”
Will Hunter retweeted
I tried @cognition's @DevinAI desktop harness awhile ago and found it to be confusing... I tried Devin's cloud harness today and am honestly shocked at how good it is.
I'm really enjoying the way it handles live progress in the sidebar and access to prior Devin sessions is a gamechanger for how I like to throw my harness at prior sessions for context.
I find it's model selection UI to be great as well. Very simple to understand and the Fusion pattern is excellent for performance/cost.
Will Hunter retweeted
I'm hiring 3-4 FDEs to work with me @Cognition on AI-native companies in Silicon Valley and New York. A few things that could make for an attractive candidate:
1) You studied CS and were actually good. Yes, AI has permanently changed the shape of engineering skills, but the important thing here is that you committed a time of your life to studying something and took pride in being good at it.
2) Ideally you've started a company and made money before. The company could have failed or been unprofitable - which is OK. The main thing here is that you've experienced the process of transacting with a customer.
3) You probably want to start a company again in the future. You're taking a job for now and know that it's temporary. This is also OK.
4) You're a natural at working with technical people in the SF and NY AI ecosystems. Perhaps you were a Fellow or Scholar with one of our investors (cc: @BainCapVC @8vc @generalcatalyst @soma_capital @kleinerperkins @accel @a16z). @zfellows is also an awesome cohort.
5) You don't want to have a boss and treat 1:1s as a nice-to-have. Your default mode is to just figure things out on your own.
There's probably more but these are a good start. You don't need to have all of these things, but it should feel obvious whether you are this general shape of person or not. If we have a mutual friend or you have a contact at one of our investors, warm intros are great and will guarantee a convo. If you don't have that, just email me ([email protected]) and I'll take a look.
as good of a day as any to announce that I've joined @cognition to build out the most ambitious marketing and growth engine in the world.
i've been a huge fan of Devin since using it at IYK to cook through our customer backlog, and couldn't be more excited to join this insanely talent-dense team
Will Hunter retweeted
The "marketing engineer" is the NEW forward deployed engineer, and I think the BEST ones will make $1M a year!
A forward deployed engineer embeds with your team and uses AI to build the workflows
The marketing engineer does that BUT for growth, they build AI agents that find your customers, write your outbound, test your ads, and get smarter every week.
The most valuable marketer changes with EVERY major tech wave:
1. Traditional marketer: make people care with story (print, radio etc)
2. Digital marketer: the marketer who owned new digital channels (SEO, PPC)
3. Growth hacker: the growth marketer who lived in loops, PLG and retention
4. Marketing engineer: the marketer who builds AI agents that run the whole system.
The type of agents a marketing engineer would create:
1. The customer language agent. It pulls your Gong call transcripts, your Intercom tickets, and your G2 reviews every week, extracts the exact words customers use to describe the problem, and drops a memo ranked by how often each phrase shows up.
2. The buying trigger agent. It watches for signals that someone's ready, a company posting a job for the role you sell to, a funding announcement, a competitor getting torched in a review, then enriches the contact through Apollo and drafts the outbound tied to that exact trigger the second it fires.
3. The SEO gap agent. It pulls keyword gaps from Ahrefs, checks who's already ranking on page one, reads the top three results, then writes a better post with the founder's actual take baked in, plus the meta title and internal links, and drops it in for approval.
4. The creative testing agent. It takes one offer, generates 100 ad variations across three different angles with Nano Banana and your copy model, pushes them live through the Meta API, and kills anything under a 1% CTR on its own so only the winners keep spending.
AND MANY MORE.
If you're a marketer, this is how you stop being replaceable.
If you're a founder, this is how you grow your company efficiently.
AI agents are here and marketers are about to have a field day!!
I explain everything (tools, agents, 30d plan) on today's episode of @startupideaspod
Watch:
--> youtube.com/watch?v=8ZC1G1ez…
Marketing engineers are here. Whatever we end up calling them, the top 1% of them are going to make an absurd amount of money.
I’ve been alpha testing Grok Bot for a couple weeks now and it’s great
Basically have this thing managing my personal life now: sniping reservations, buying me a theragun on Amazon, prepping a mashup for me and planning a trip
Shoutout @cursor_ai for giving me early access
Hiring a GTM Engineer to join me at Rippling.
High-impact role for a high-slope individual. Build and deploy AI agents that directly impact millions in pipeline. Full growth engineering team behind you.
SF or NYC. Link below:
ats.rippling.com/rippling/jo…
Will Hunter retweeted
Everyone so worried about AI lab companies competing with them when the obvious thing to worry about is Rippling competing with them
Will Hunter retweeted
Rippling launched its AI analyst today. I'm not just the CEO - I'm also the Rippling admin for our co, and I run payroll for our ~ 5K global employees.
Here are 5 specific ways Rippling AI has changed my job, and why I believe this is the future of G&A software. 🧵 1/n
On god updating cursor on Mac might be the hardest thing in the world.
Why do I have to hard remove every file and clean install, I just want to use skills 🥲
I’ve been pretty blown away with this and poke. Huge improvement on how you interface with agents.
Only thing I wish @interaction would add is giving it the ability to complete more actions on my behalf
