Yakov Bart (@yakovbart) profile picture

Yakov Bart

@yakovbart

Marketing professor, studies advertising effectiveness, mobile, digital marketing, author of Social Media Marketing: Principles and Strategies #smmtextbook

Joined January 2010
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Photo by Yakov Bart (@yakovbart)Photo by Yakov Bart (@yakovbart)Photo by Yakov Bart (@yakovbart)Photo by Yakov Bart (@yakovbart)Photo by Yakov Bart (@yakovbart)Photo by Yakov Bart (@yakovbart)Photo by Yakov Bart (@yakovbart)Photo by Yakov Bart (@yakovbart)Photo by Yakov Bart (@yakovbart)Photo by Yakov Bart (@yakovbart)
How to market the only #Trappist in the USA? #Spencerbrewery @data_initiative @NU_Business #marketing #beer @Northeastern @SpencerBrewery @yakovbart @AukeHunneman @tm12am @peeterverlegh news.northeastern.edu/2022/0…

Meet the most unlikely beer maker in North America

Father Isaac Keeley, a 71-year-old Trappist monk, knew nothing about beer. Yet there he was, in 2009, planning to build a brewery.

news.northeastern.edu
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Yakov Bart retweeted
Cansu Canca (@ccansu) profile picture
Cansu Canca@ccansu3 Dec 2021
My first Northeastern event: I'll be giving a keynote today at @data_initiative's DATA Forum on "Implementing #AI #Ethics". Join in! 💁‍♀️ data-initiative.com/data-for… #aiethics
Institute for Experiential AI at Northeastern (@Experiential_AI) profile pictureInstitute for Experiential AI at Northeastern
@Experiential_AI30 Nov 2021
Are you registered for the virtual 2021 DATA Forum on December 3? Join thought leaders such as @ccansu to explore how data and people can be effectively combined to enhance organizational change. #ai #artificialintelligence #letsAItogether data-initiative.com/data-for…
Image from Institute for Experiential AI at Northeastern (@Experiential_AI)
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In the Airbnb and crime paper with @DanOUrban, we used DID with continuous treatment; so we couldn't directly test for parallel trends using event-study analysis and did other robustness tests instead. We now did that after creating a binary treatment (Airbnb rate >5%). 1/
Image from Babak Heydari (@HeydariSys)
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Brian Fung (@b_fung) profile picture
Brian Fung@b_fung16 Oct 2020
Tech platforms designing their policies
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Last clip. This is important. Advertisers/adtech want to use Google threat to kill privacy laws. Heimlich is right here but solution is antitrust+privacy with heightened limitations for companies seeing nearly all our behaviors. Enforced purpose limitations (GDPR/CPRA). /41
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XKCD Comic (@xkcdComic) profile picture
XKCD Comic
@xkcdComic4 Sep 2020
University COVID Model xkcd.com/2355/ m.xkcd.com/2355/
Image from XKCD Comic (@xkcdComic)
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Changing the number of approved HITs from 100+ to 500+ drastically increased the quality of responses. Would highly recommend considering that cutoff, particularly if needing text responses. Also, slightly concerning that 20% of already-filtered responses were unusable…
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Ari Paparo (@aripap) profile picture
Ari Paparo
@aripap29 Jul 2020
In honor of today's congressional antitrust hearings I've updated my diagram of the Google ad stack. Feel free to use with attribution. (Changelog in thread below)
Image from Ari Paparo (@aripap)
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Academics pushing for change in predictive policing have a call to action: "Academic departments with data science courses should implement learning outcomes that address the "ethical, legal, and social implications" of such tools." popularmechanics.com/science…
Why Hundreds of Mathematicians Are Boycotting Predictive Policing

Why Hundreds of Mathematicians Are Boycotting Predictive Policing

Some academics are calling the controversial practice a "scientific veneer for racism."

popularmechanics.com
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In the next issue, @BarakLibai, @yakovbart, #SonjaGensler, @chofack, @andreaskaplan, #KimKoetterheinrich, & @EikeBKroll offer "a critical analysis of how artificial intelligence (AI) affects the essential nature of customer relationship management (CRM)."
Image from Journal of Interactive Marketing (@JofInteractive)
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A statement from Northeastern University.
Image from Northeastern University (@Northeastern)
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Hurts foreign students. Hurts America's universities. Hurts freedom. Hurts America. Hurts the World. "Foreign college students could be forced to leave the U.S.... according to guidance released by Immigration and Customs Enforcement (ICE)." axios.com/online-classes-col…
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Harvard will teach all classes remotely in the fall, and only allow half of students back to campus. I'll say it again, teaching remotely is a better experience for all than is teaching in a masked classroom for just a few (and online for the majority).
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The COVID-19 Impact on Advertising Spend buff.ly/37Xr8bK It's bad. In case you needed a picture. #Advertising #DigitalMarketing
Image from Bruce Clark 💧 (@bruceclarkprof)
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What should you use your #marketing budget on during #COVID19? How can you make your company stand out? Learn more about what brands should spend their marketing #budget on in @profpauwels blog: analyticdashboards.wordpress… #DamoreMckim #brands #marketingbudget

What should we use our brand budget for during COVID-19?

‘Brands should find solutions instead of selling passion or image. They need to be tangible and fast, not impressionistic and conceptual.’ (Edelman, March 30 2020). As my last blog reviewed the the…

analyticdashboards.wordpress.com
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#studentsinDATA - "I realized that merging my previous interests in understanding #consumermarkets with my newfound excitement for #data was the perfect combination." Learn more about Melissa Soong, @NU_Business ’21. Read more here: damore-mckim.northeastern.ed… #damoremckim
Image from Northeastern DATA Initiative (@data_initiative)
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up in 15 minutes at #ISMS Marketing Science Conference: When Does #Brand #Engagement Backfire? Group Social Engagement Breadth, Depth, And Timescale Impact On #Consumption by @NU_Business and @data_initiative researchers
Image from koen pauwels (@profpauwels)
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Link to register for tomorrow's #ISMS Webinar on #diversity , #equity and #inclusion in #Academia, 9am-145pm EDT utexas.zoom.us/webinar/regis…
Image from koen pauwels (@profpauwels)
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Marketing Technology Landscape Supergraphic (2020): Martech 5000 — really 8,000, but who's counting? chiefmartec.com/2020/04/mark… #MarTech
Image from Scott Brinker (@chiefmartec)
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The COVID-19 projections dashboard is now interactive. covid19.gleamproject.org/# More features and states soon.
Image from Alessandro Vespignani (@alexvespi)
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