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ypulse

@ypulse

We cover news, insights, and research on Gen Z & Millennials, and provide syndicated and custom research for the biggest brands marketing to young consumers

 New York, NY
ypulse.com
Joined July 2008
  • Tweets18.3K
  • Following2.9K
  • Followers12.7K
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Photo by ypulse (@ypulse)Photo by ypulse (@ypulse)Photo by ypulse (@ypulse)Photo by ypulse (@ypulse)Photo by ypulse (@ypulse)Photo by ypulse (@ypulse)Photo by ypulse (@ypulse)Photo by ypulse (@ypulse)Photo by ypulse (@ypulse)Photo by ypulse (@ypulse)
Metaverse Metaverse Metaverse If you've been sitting in a meeting where people are talking about the Metaverse & thinking, "I don't get it, but I don't want to seem dumb." Listen to my interview with @Ypulse - you’ll learn everything you need to know upnextpodcast.com/episode-20…
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Another myth busted. Gens Y and Z actually do want to own cars. My latest for @Inc #cars #autos #GenZ #GenY #Millennials @ypulse inc.com/phillip-kane/young-p…

Young People Still Want Cars. What That Means for Your Business

Young buyers haven't abandoned driving. Prepare accordingly.

inc.com
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Young consumers may have set fire to the old marketing calendar, but in today's Up Next #podcast @ypulse’s Chief Content Officer reads the tea leaves (well, the survey data) & gives listeners concrete actionable guidance.  upnextpodcast.com/episode-19…
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Learn more about new informal learning strategies for better student engagement with our president Jean Eddy, @davidmiyashiro, @TinsleyMaier and @ypulse's Laura Barajas at our in-person session at the Manchester Grand Hyatt on 8/11 at 10am! #asugsvsummit @asugsvsummit
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ypulse@ypulse16 Feb 2021
Do you love writing and reading about Gen Z, Millennials, and the impact they’re making on the world? YPulse is looking for an editorial assistant to join our content team. Learn more: ypul.se/ed-asst
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Consumers have made their desire for more inclusive marketing clear for years, with 69 per cent of Gen Z and millennials saying they think it's positive for brands to feature diverse models in an ad, according to research from @ypulse. voguebusiness.com/companies/…
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ICSC
@ICSC11 Dec 2019
As Gen Z’s purchasing power grows, understanding their tastes and behaviors is becoming increasingly important. Learn more with expert @ypulse at Retail in Focus at 2:30 today! #ICSCNYDM #ICSC #Retail bit.ly/2PaFvSc
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ypulse@ypulse2 Dec 2019
Hallmark, Lifetime, and Netflix’s Holiday Movies Are Now Among Gen Z & Millennials’ Favorites ow.ly/bs8d50xpYLt
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ypulse@ypulse20 Nov 2019
4 Unexpected Brands Getting Into the Beauty Game ow.ly/aPUc50xgw05
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ypulse@ypulse19 Nov 2019
Gen Z & Millennials’ 17 Favorite Places to Holiday Shop ow.ly/taL450xfrWQ
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ypulse@ypulse18 Nov 2019
Impulse Buys Will Drive Gen Z & Millennials’ Black Friday & Cyber Monday Shopping ow.ly/sVvE50xekrd
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90% of Gen Z who keeps up with sports coverage does so on social media. Jillian Kramer | @ypulse | #HS19

Jillian Kramer on Sports Consumption Habits in Gen Z vs. Millennials

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"In terms of live games, we don't see sports fans who are female watching more or less than males." Jillian Kramer | @ypulse | #HS19

Jillian Kramer on Female vs. Male Sports Audience

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12% of Gen Z check sports coverage in a day vs. 32% of Millennials. Jillian Kramer | @ypulse | #HS19

Jillian Kramer on Sports Fandom in Gen Z vs. Millennials

Sports Consumption Among Gen Z & Millennials in the Age of Social Media

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For Gen Z, technology and tastes are constantly evolving. How can sports media keep up without alienating other generations? Join @BleacherReport & @ypulse at #HS19 to find out. Discover all Content & Campaigns sessions: hsports.co/2HXQbjs
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In case you missed it, the Market Research Institute International (MRII) has elected president and co-founder of @ypulse, Dan Coates, as board president for 2019. bit.ly/2tla7V8 #MRX #MarketResearch
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One week from today, Dec 4, we’ll livestream our event with @NuveenInv . @MeredithFerg from @dosomething and Dan Coates from @ypulse will talk about how #responsibleinvesting opportunities align with millennials’ life choices and financial habits #GRIF2018
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Our hot-off-the-press new research with @ypulse on Millennials, Gen Z, and the #mobilevideo they prefer: ow.ly/zdwE30mb5Rj, via @juliemeb in @Forbes.
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"It’s my passion to educate my audience and myself about LGBT issues." - @tyleroakley bit.ly/1fCmwd5 via @ypulse
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Naive is the new motivated #tedxteen
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