@zachblank

I make things go viral on the internet. Head of Content for @NickDiGiovanni. 30B+ views and counting.

 New York, USA
blank.tv
Joined August 2012
  • Tweets150
  • Following133
  • Followers2.4K
36Media
Zach Blank retweeted
Marques Brownlee
@MKBHDOct 22
Slow burn
Zach Blank
@zachblankOct 22
How long it took the world’s biggest YouTubers to hit 10M subscribers:
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How long it took the world’s biggest YouTubers to hit 10M subscribers:
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Some of the coolest facts about this: Logan Paul was one of the fastest YouTubers to reach 10M subscribers, doing it in just 11 months MrBeast took nearly 7 years to hit 10M. Imagine if he had quit! Ronaldo hit 10M subscribers in just 11 HOURS lol
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The best YouTube thumbnails don’t reinvent the wheel They take what already works and make it better Inspiration fuels innovation
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Everyone overcomplicates YouTube: 1 - Get really good at making one type of video 2 - Master your titles and thumbnails 3 - Once you’ve figured out what works, start experimenting with other formats The biggest mistake creators make is trying to do too much at once
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MrBeast publicly launched his banking app Step in his newest video New users get $5 from Jimmy after making their first purchase
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It’s becoming clear how Jimmy plans to integrate his banking app into his content In today’s video, he paid out $350K in prize money directly through Step I imagine future giveaways and challenges will be increasingly integrated into the app
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New record for us: 40 million views in 1 week 🤯 Every upload is another chance to change your life. Don’t stop creating.
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What 1 million views is worth: Instagram: $0 X: $10 TikTok: $25 Snapchat: $100 YouTube Shorts: $200 Facebook: $500 YouTube Longform: $4,000 Not all views are created equal
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Note: These are broad estimates based on my own experience across these platforms. RPMs can vary a ton depending on niche, audience, country, watch time, etc But the point stands: not all views are worth the same!
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Don't overthink your YouTube packaging: The simplest idea is often the best one. Your only job is to get someone to click!
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Prediction: "YouTube Channel Manager" will be a standard role at every major brand within a few years Not investing in YouTube will eventually feel like not investing in social media
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I love when creators find random little ways to make their videos stand out A+ work
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I’ve spent 5 years building a 45M+ subscriber YouTube channel Follow @zachblank for everything I’ve learned along the way
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5 years ago I reached out to my favorite creator asking for a job I had 0 experience in YouTube or social media Today, we’ve built the world’s largest food channel with 45M+ subscribers Crazy what can happen when you shoot your shot!
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The impossible triangle for every YouTuber: > quality + consistency = no life > consistency + life = low quality > quality + life = no consistency
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Video length is basically a third YouTube hook Title, thumbnail, runtime If a video is unusually short or insanely long, sometimes you want to click just to see why
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This is honestly one of the best YouTube titles I've seen in a while - I clicked instantly Everyone obsesses over unique thumbnails, but there’s something insanely powerful about a title that feels completely new
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Become known for one thing first Once people care about you, you can earn the right to expand beyond it
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Outlier theory is the secret hack to going viral on social media The idea is simple:
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If a channel averages 1M views and one video gets 10M, that’s an outlier It’s the audience telling you that something about that idea worked unusually well
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Find enough of those across YouTube and patterns start to emerge Those patterns are where great ideas come from
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