Zack Perry

"Every high was followed by a low...but not now doesn't mean no, so you have to be persistent." That's Mihika Kapoor's candid advice on building 0 to 1 products inside companies. @mihikapoor took Figma Slides from an idea to a featured product at Figma Config this year. In my new episode, she shared practical tips to: - Build internal excitement for your 0 to 1 idea - Get leadership buy-in for your vision - Overcome the odds to launch a great product Some quotes from Mihika: "I wanted to combine the interactive feedback of FigJam with the visual fidelity of Figma." "Talking about my idea got me nowhere. It became clear that I needed to build something that people could actually use." "A bunch of bullet points does nothing to drive alignment compared to a prototype and feedback from real users." "I don't write PRDs because I've never seen one that isn't out of date. Instead, I add the context directly to the designs." 📌 Watch now: youtu.be/dIgIS6OqlvA