@ezrafirestone runs his $250M+ Shopify business off of one Google Spreadsheet. Most ecommerce teams are split pulling reports from 4 or 5 different platforms, Meta, Google, Amazon, Shopify, their CRM, etc., and trying to make sense of it before Monday's meeting. It's messy, it's time-consuming, and it still doesn't tell you what you actually need to know. So performance trends only get calculated once or twice a quarter instead of every week. Which means small problems, a dip in ROAS, a drop in repeat customer revenue, don't get caught until they're obvious. And way more expensive. That’s why Ezra created this spreadsheet for every one of his 8-figure brands. He checks it religiously every Monday, because it helps him spend less time lost in reports and more time actually acting on the numbers. Here’s what’s inside: 📊 20+ metrics show your entire business health in one glance 🔁 New vs. repeat customer revenue week over week & Y/Y 💰 Marketing spend as % of net sales to keep margins safe 📈 ROAS for Meta, Google, Amazon 🛒 AOV for all ecommerce channels: Shopify, Amazon, Walmart 🚨 An early warning system to catch problems before they cost you And it’s AI friendly, so you don’t have to import your numbers manually. 👇 Grab it here: hubs.la/Q04g9RxC0

You may have seen recent security news in the Shopify ecosystem, including the PHP2Shell vulnerability. We want you to assure that all Zipify apps are fully operational, and still available on the Shopify App Store, with no downtime. We’ve updated our infrastructure to the latest patched versions, reviewed our systems and access logs, and found no evidence of a breach. We’re continuing to monitor closely and add protections. Caring for our merchants’ businesses has always been at the core of how we work, and moments like this are where that matters most.  If you’re a Zipify merchant with questions, our support team is here to help.

Tomorrow at 2pm ET: Dylan Ander, Ezra Firestone and Sterling Snow live on how AI is changing the way people buy. Free, 60 minutes, and the replay goes to everyone who registers. Last chance to grab a seat. Save your seat: hubs.la/Q04Bc2CK0

BFCM is almost here. Is your team actually ready? DTCx12 Global kicks off tomorrow. We're joining this free virtual summit where ecommerce brands, experts, and tech partners break down how they're preparing for the biggest shopping event of the year: AI-powered support, retention, operations, and post-purchase experiences that drive real revenue. 📅 Tomorrow, October 7, 11 AM EST 💻 Virtual and free There's still time to grab a seat. Whether you're finalizing your playbook or looking for last-minute ideas, you'll walk away with tactics you can use before BFCM hits. Register here: hubs.la/Q04zn3K_0 #BFCM #Ecommerce #DTCx #Shopify

Our September product update is here! 📬 Here's what's new in OneClickUpsell this month: ✅ AI that can create, publish, and fix funnels ✅ 6 upgrades to post-purchase offers ✅ Subscription upsells and Recharge plan upgrades ✅ Per-tier stats for your cart rewards Plus, our BFCM Hub is live with free playbooks, guides, and the Zipify BFCM Bundle to help you plan your biggest holiday sale yet. See the full September update 👇 hubs.la/Q04yNLjL0

Will you be at Shoptalk Fall next week? 🤠 We're throwing a party with some of the biggest names in ecommerce, and we'd love to see you there. Join us for the Shoptalk Fall Nashville Bash at JBJ's Rooftop on Broadway. Expect live music, an open bar, bites, a photo booth, and yes, a mechanical bull. 🗓️Tuesday, September 29th 🕙 6-9pm CDT Request your spot: hubs.la/Q04yh5dg0

We're nine weeks away Black Friday, and it's already getting stressful. Ad costs are climbing, and margins are tighter than ever. Your competitors are already locking in their plans. That's why we're hosting a free BFCM training on October 1st with the experts who can tell you exactly what to do to make more sales. We'll cover: 🎯 The Black Friday strategy behind $100M+ in Q4 sales 📈 The ad campaigns and channels scaling fastest right now 📧 The email & SMS campaigns driving the most revenue You'll walk away knowing exactly how to make more revenue this Black Friday. Save your seat: hubs.la/Q04y9HMz0

Most merchants know upsells work, and $1.5B across 15K stores proves it. But the hard part is knowing which ones to build. Now OneClickUpsell does it for you.  Its built-in AI Assistant doesn't just analyze your data to find the revenue you're missing. It builds the funnel that gets it. ✅ Analyzes your store data ✅ Recommends the trigger and product ✅ Builds the funnel for you ✅ Publishes once you approve ✅ Works inside Claude and ChatGPT The AI Assistant comes free with every plan. See it in action: hubs.la/Q04xPVQw0  👉 Try it free for 30 days: hubs.la/Q04xPVLs0

This Black Friday could be the most crowded one yet. Every merchant you compete with is about to pour money into the same Meta, Google, and TikTok auctions. Costs go up, results go down, and a lot of stores will spend more than they did last year — to take home less. That’s why we’re changing the gameplan this year. All year, Ezra and his team have been winning on ad channels most Shopify merchants haven't even tested yet. They're outperforming Meta at scale for Ezra's brands and his 8-figure clients. On October 1st, he's hosting a free live webinar to walk you through his entire holiday sale plan, October through December.  Every channel, tactic, and tool they're using, and how to run them in your store. He's also taking questions live, which is the part you can't get from a recording. Bring yours to the Q&A. Black Friday’s almost here. It’s time to get ready! Save your seat: hubs.la/Q04x4Lcx0

Four new features just dropped for OneClickUpsell and Zipify Pages, starting with a built-in growth expert that's free on every plan. Here's what's new: - An AI Assistant for OCU that reads your store's data and tells you exactly what to build next. - Video blocks for your post-purchase offers (one of the top-requested features). - A more mobile-friendly post-purchase page that puts your add to cart button front and center. - A Shopify Sidekick integration for both OCU and Pages, so answers are always easy to find. - Plus a new Back to School template in the Zipify Pages library. See it all in action 👉 hubs.la/Q04v_PbF0

The hardest part of upsells isn't building them. It's knowing which one to build. Which products? What placement? How many offers before you annoy the shopper? Most Shopify merchants guess and leave a ton of revenue on the table…  Not anymore.  OneClickUpsell now has a built-in funnel expert that knows your products, orders, and customer behavior, and tells you exactly what to build and what it should earn. You can ask it anything, like "where can I add the most revenue?" and it ranks your best opportunities with projected lift before you build a thing.  And unlike other apps that have generic chatbots with generic tips, ours is trained on $1.5B in upsell performance and analyzes your store data, so the advice is always tailored to you.  It’s included with every OCU plan. No extra cost, nothing new to install. See how it works: hubs.la/Q04s1zc70

🚀 July Updates Are Live! This month is all about more control over your cart, smarter subscriptions, and two big product announcements, including a brand new app. Here's everything that dropped 👇 🧩 PerfectMatch is here! Build AI-powered product quizzes in minutes and start seeing up to 84% quiz completion rates from day one. ⚡ ShopRankAI got a major upgrade, new design, Catalog Visibility across ChatGPT/Gemini/Perplexity, and AI Titles & Descriptions. 💸 PostProfit: earn passive revenue on your thank-you page, for most merchants it covers their entire OCU subscription. New inside OneClickUpsell: ➡️ Skio Subscriptions integration, offer subscription options inside your pre-purchase upsells ➡️ New Product Border Color, Arrows Style, and Arrows Position settings for the Product Page Widget ➡️ Create up to 15 Cart Drawer designs, schedule them to go live automatically, and test a brand new Wide template New inside Zipify Pages: ➡️ Filter element for Collection pages, surface your Shopify filters directly on your pages 👉 Try these new updates today! hubs.la/Q04rv-2Z0

Ezra Firestone is hosting a free AOV workshop with our partners at Omnisend. He's showing you the exact AOV system he uses to scale his own Shopify brands to over $300M in sales. And given the state of ecommerce right now, the timing couldn't be better. The 2025-26 data is in: 📉 Average order value: down $9.32 📉 Meta ROAS: down 33% 📈 Cost to acquire a customer: up 20% More expensive to acquire customers. Less revenue when they convert. That's crushing your margins from both sides. The brands still scaling today aren't just buying more ads. They're increasing their AOV and getting more from the traffic they already bought. And on July 30th, Ezra will walk you through the full-funnel system he uses across his own stores to drive more revenue before, during, and after the sale. [Register here → hubs.la/Q04pQhFk0]

Real wealth doesn't come from what you pull out of your business, it comes from what you build into it. About 80% of the money you'll ever make from your company lands the day you sell it. Stop optimizing for cash flow and start building an asset worth owning. #business #shopify #ecommerce

Bundles are one of the most underused AOV levers in ecommerce, because most brands save them for Black Friday. But you can build a theme around every month that creates a reason for customers to spend. You just need an offer named after the moment they're in, like these: AG1 has a January Fresh Start Kit 📦 Canister, shaker, travel packs, D3+K2. No discount. 💡 January buyers aren't shopping for a deal, they're shopping for a new habit/new routine  Poppi has an August Variety Packs 📦 "Soda Staples," "Crowd Pleasers," "Major Mix." No sale event. 💡 Back to school, stocking up season. People are buying in bulk, and the bundle matches the moment. You don’t need to wait for a sale event. Every month of the year gives you an opportunity to create a seasonal bundle that’s going to make your customers spend more.  We broke down bundle ideas for all 12 months, including themes, real brand examples, and how to run each one, in our latest post: 👇hubs.la/Q04nR3wK0 #bundles #aov #upsell #business #ecommerce #marketing #shopify

Nobody builds a business because they love spreadsheets. You're generating resource, for yourself, then your people, then whatever you're actually here to fix. That's the entrepreneurship game most people miss. #entrepreneurship #business #shopify #ecommerce

In 1776, our founding fathers picked up a pen and declared independence, built on the principles of life, liberty, and the pursuit of happiness.  In 2016, Ezra Firestone picked up a laptop and declared his own independence for Shopify merchants: margin, upsell revenue, and the pursuit of profit. This year, America turns 250. This year, OneClickUpsell turns 10.  America wasn't founded just for the founding fathers, it was founded for everyone who'd come next.  OCU wasn't built just for Ezra, it was built so every Shopify merchant could profit too. Ten years later, the original upsell app is still writing Shopify history: ✅ Over $1 billion in upsell revenue for our users ✅ Better funnel coverage than any competitor ✅ The most advanced AI features on the market But we're not just celebrating the app, we're celebrating the merchants who grew with it. Thank you to everyone who's been with us for the last decade.  This 4th of July, while America celebrates 250 years of independence, give your store its own independence from shrinking margins, low AOV, and lost revenue. 👉 Try OCU free for 30 days hubs.la/Q04nwycf0 #aov #upsell #business #ecommerce #shopify #independence #4thofjuly

In 2026, letting your customer buy 1 item and leave is a losing trade. Because a single-item order often doesn't cover the price you paid to acquire that customer, so it’s less like scaling and more like treading water. One solution is to design better bundles. And they wins on both sides of the transaction: Your margins are protected because you're increasing AOV. Plus the customer feels like they got a better deal because they did, more of what they want, packaged the right way. That's a win-win solution.  Most merchants don’t realize that a 10% lift in AOV can offset a 20% rise in CAC. Bundling is one of the fastest ways to get there. We break down 3 proven bundle tactics + examples you can launch this week in this new article: hubs.la/Q04nj4sH0 #aov #bundle #upsell #business #shopify #ecommerce

🚀 Your June App Updates Are Live! This month we focused on giving you smarter AI funnels, better-looking product pages, and more revenue from the traffic you already have. Plus Ezra Firestone announced a free AOV workshop with Omnisend on July 30th. Register here: hubs.la/Q04n9QyR0 What’s new with OneClickUpsell: 🔵 Exclude products, collections, tags, and/or price ranges from your AI offers 🔵 Trigger your cart’s reward bar only when specific products or collections are added New inside Zipify Pages: 🟢 Native Shopify Color and Variant Image Swatches are now fully supported 🟢 Open Lightbox feature lets shoppers click any image for a full-screen preview 🟢 Two new sales templates for Summer + Father's Day See the full update here: hubs.ly/Q04n9P2V0