One of the reasons the ‘Yookay Aesthetics’ meme was so polarising was because as important as the second order effects immigration has on economics, politics and public culture are, demographic change - the core issue - is basically either something you care about or don’t. It’s very difficult to talk someone who doesn’t care about this into caring, these changes feel like non-sequitur interpolations to you or they don’t or they do a bit but not so much you become hugely politicised over it. Look at a ‘Yookay’ image and you project your own feelings onto it Can take a person like below, Tim Stanley, and have him walk through Luton or Bradford. Probably he is not going to care about changes there versus historical norms. This is a relatively common attitude and ‘Nobodycaresanymore-ism’ is underappreciated as a political force in a 21st century hyper-modern globalised politics in this way When you criticise Stanley for saying “yes I love Yookayification” as he essentially does here (which is rhetorically a relatively new step for immigration defenders) you have to realise whatever critique you attempt of him it is still going to be close to impossible to ever make this kind of person care. Instead, he just gets confused by you and you just get confused by him It is difficult to say exactly how big these different constituencies are