🦔Delta's CEO said AI will boost profits by 50% by setting a different ticket price for every passenger in real time. The airline uses an AI system called Fetcherr that generates a unique price for each shopping request. Delta told Congress last year it was not using personal data for individualized pricing. Its investor presentation described building toward offers for "you, the individual." Airlines are exempt from FTC pricing oversight. My Take This is what AI does for a company like Delta. It doesn't make your flight better or your bag show up faster. It watches how you shop and figures out the most you'll pay before you close the tab. Consumer Reports found Uber and Lyft charging 42% different prices for the same ride at the same time, and the House Oversight Committee found one case where two people got quoted $76 and $24 for the same trip. Delta is building the airline version of that, and every carrier will follow because the economics are too good to pass up. Walmart told us this week that families are choosing between gas and groceries at $4 a gallon. Delta's answer to those same families is an algorithm that squeezes them for every dollar they have left. Airlines are exempt from FTC pricing rules, state laws are preempted by federal deregulation, and the CEO told Congress one thing while telling investors another. When people ask me where the trillions going into AI actually end up, I think Delta just gave us one of the most honest answers we've gotten. Hedgie🤗