CMO Essentials is an @AberdeenGroup publication focused on trends and best practices in marketing, sales, and customer service.
Joined April 2014
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In today’s low-commitment economy, the customer isn't just always right --- they’re always at risk of leaving. buff.ly/2JPev5F
This infographic shows how brands such as Netflix, Starbucks, Nike, Lowe’s, BMW, Campbell’s Soup, and many others are leveraging AI capabilities in their marketing. buff.ly/2JtO8Fs
Why aren’t more companies embracing machine learning? Perhaps the reason is as simple as a lack of understanding, or even fear of the unknown. buff.ly/2JmqV7V
Last week, I traveled to Las Vegas to attend Interactions 2018. This post reveals several takeaways from discussions with company executives and customers at the event. buff.ly/2IH9qvE
From 2007: The evolving role of the CMO buff.ly/2FBW2Gw
How much evolution has actually happened?
Do you know whether your customers prefer reward-based or discount-based promotions? We do! buff.ly/2GAh8uqDo you know whether your customers prefer reward-based or discount-based promotions? We do! buff.ly/2GAh8uq
How to Analyze Your Competitors and Reverse-Engineer Their Sales Process buff.ly/2G1iRoh
Aberdeen’s research shows that Best-in-Class companies are 50% more likely to be using an Omni-channel Order Management system when compared with All Others. buff.ly/2G7i5ah
BOSTON – On February 22, a panel of marketing and content professionals spoke to marketers and copywriters about strategies, common experiences, and crushing the challenges that can overwhelm creative professionals. buff.ly/2oPFJAs
Why ABM and Inbound Don't Play Nice: Joe Chernov, InsightSquared CMO, on Marketing Smarts [Podcast] buff.ly/2F0D68c
Companies are going to have to re-examine their marketing practices if they want to connect to their audience on Facebook. buff.ly/2EoiWSd
Aberdeen surveyed CX leaders in companies across the globe to determine the technologies and processes they currently use to achieve Best-in-Class results. buff.ly/2FSBbAe
Avoid Failure in Your Customer Experience Strategy Planning for 2018 buff.ly/2EPQhpu
"In my own beloved profession of marketing, the primary application of technology is to find increasingly sophisticated ways to annoy people." buff.ly/2DTAxkh via @markwschaefer
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Programmatic advertising trends in 2018: What do the experts predict? goo.gl/PhwwUj
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