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CMO Essentials

@CMOEssentials

CMO Essentials is an @AberdeenGroup publication focused on trends and best practices in marketing, sales, and customer service.

aberdeenessentials.com/cmo-essentials/
Joined April 2014
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Econsultancy@Econsultancy20 Dec 2017
Programmatic advertising trends in 2018: What do the experts predict? goo.gl/PhwwUj
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Cision@Cision14 Dec 2017
#CisionChat Icebreaker GIF your face telling a client their high traffic post is terrible at converting prospects to customers.
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You may have GPS ready for the holidays, but do you have your marketing roadmap for 2018? Download our latest ebook! buff.ly/2Axa9P2
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RebelMouse@RebelMouse28 Nov 2017
Even with 6-Second ads on the rise, some brands are creating animated films to try and stand out bit.ly/2n8MCOS via @Adweek
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zeldman
@zeldman28 Nov 2017
“Good design is often invisible. Good branding shouldn’t be. Brand should be felt, in every word, image, and action.” Betteridge Jewelers: a Redesign With Heart – @StudioZeldman medium.com/@zeldman/betterid…
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How to Find (and Keep) Customers of a Subscription Product: Wendy Connell of @Videoblocks by Storyblocks on #Marketing Smarts [Podcast] marketingprofs.com/podcasts/… via @marketingprofs
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Analytics can be key to success in any industry—when used right. Here are 8 articles to get started. mitsloan.co/2z1ZpqY
Ideas Made to Matter | MIT Sloan

Ideas Made to Matter | MIT Sloan

Actionable ideas for global business leaders. Grow your business, elevate your career, and create impact within your company. Insights driven by data and business analytics.

mitsloan.mit.edu
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CMO Essentials retweeted
Richard Hill (@RHsays) profile picture
Richard Hill@RHsays30 Oct 2017
Don't think 'Unique Value Proposition'. Think 'Unique Buying Proposition' instead. That's where #B2Bmarketing magic lies... #SDTechX
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Ann Smarty
@seosmarty26 Oct 2017
Q&A With Ann Smarty: Discussing Influence Marketing With a Real Marketing Influencer serpstat.com/blog/qa-with-an…
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WPP (@WPP) profile picture
WPP@WPP26 Oct 2017
.@HarvardBiz names WPP's @martinsorrell as the UK's best-performing CEO, and second in the world bit.ly/2i7kGFl
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"Immersive content will change how journalists tell stories & how people consume news," says our @fpmarconi via @CJR cjr.org/tow_center/virtual-r…

‘Choose your own adventure’: VR journalism gives audience control

With cheaper and more accessible technology, the production of 3D content will soon become commonplace in newsrooms around the world. Immersive content will change how journalists tell stories, and...

cjr.org
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Ashley Zeckman@azeckman11 Oct 2017
FREE webinar: @LeeOdden & IBM's @ThatsLogical Oct 26: Connect the dots from data to better CX! tprk.us/dotdataux #WatsonMarketing
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Alan Quarry@aquarry12 Oct 2017
Are you a fan of @annhandley of @MarketingProfs ? Of course you are!! Wanna see one of her most fun interviews ? youtube.com/watch?v=TLT2edI-…
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Machine Learning Gets Real for Digital Marketing and Sales - via @ABGessentials aberdeenessentials.com/?p=36… #digital #machinelearning
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Siegel+Gale@SiegelGale6 Oct 2017
SMPL Q+A: Five decades in branding, Jeff Lapatine on the evolution of the industry ➡️ bit.ly/2xn7dPe
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What B2B Sales Teams Need From Marketing to Win Deals via @MarketingProfs #B2B #SMB #SME #B2BSales #B2BMarketing bit.ly/2xkEj5I
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Tim Washer (@timwasher) profile picture
Tim Washer@timwasher6 Oct 2017
Stop Boring Content with Comedy Writing Secrets ow.ly/IlrQ30fGWlQ #mpb2b #comedy #improv #B2B #creativity #writing #marketing
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Megan Leap (@MeganLeap) profile picture
Megan Leap@MeganLeap2 Oct 2017
7 Golden Rules for Hosting Webinars that Engage and Convert dlvr.it/PrsPYM via @copyblogger
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When a rep calls you 1.2 minutes after downloading their e-book to see if you found it helpful #marketing #struggle
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Alan See@commoncons22 Sep 2017
The ATM turns 50: How it’s altered consumer behavior. ddnnews.com/2xt4dEh
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