Cake is the modern equity platform for growing startups. From cap table accuracy to compliance readiness, to culture building. Equity that motivates everyone.
Joined February 2019
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If you're moving off Pulley and your attorney or a new investor is nudging you toward Carta "because it's the safe one" you've got more than one safe option.
We're the closest match to what you had on Pulley. Verified G2 reviews, as of September:
→ 4.8/5 overall → (Pulley 4.7, Carta 4.3)
→ Fastest ROI of the three: 4 months → vs. 8 for Pulley and 13 for Carta
→ 9.8 on quality of support
→ 9.6 on product direction — both well clear of Carta
Safe shouldn't just mean familiar. Safe should mean fast ROI, easy implementation, and a team that's here to support you every step of the way and wants you to succeed.
Full breakdown in the image. See how Cake stacks up before you default to the name everyone's heard of.
Cake retweeted
🍰 500+ VC funds back companies that run on @CakeEquity, from the top 10 to emerging and specialist funds and the best-known accelerators.
And their customers rate it #1 on G2
cakeequity.com/cake-momentum
Cake retweeted
Techweek LA day 2 going strong
We @withpersona cohosted two amazing events today:
- Build and brew with @tavilyai
- Rooftop mixer for founders and VCs with @CakeEquity @pilotcom_ @Simple_Closure @Betterment @FenwickWest
Cake retweeted
Tonight in Venice 🌴 for night two of #LATechWeek @Techweek_
Rooftop party at Kassi w/ Voice Capital. A quick panel on sci-fi unfolding in real time, then beverages, Greek mezedes, and a sunset over the Beach 🌅
HMU if you need a +1
Doors at 5pm PT
Love, G from @CakeEquity
Cake retweeted
Tomorrow in Venice Beach! 🌴 We're taking over the rooftop at Kassi #LATechWeek @Techweek_
Founders, investors, and execs. Greek mezedes, beverages, music, and a sunset over the beach 🌅
Tues, Oct 13 | 5 to 7:30pm PT
RSVP in the comments
Love, G from @CakeEquity 🍰💙
Cake retweeted
Attorneys from 8 of the biggest US startup firms working in @CakeEquity are up 7x since the end of 2024. Good lawyers want more than one option too.
Hey @andywang 👋
As a company building accounting software that integrates with Carta… we migrated from Pulley to Cake and it was surprisingly good
- Super fast migration by a person responding every few hours
- Even spotted a mistake to the pool calculation from Pulley numbers
- Transparent pricing, pay for what you need
Only negative: their app feels a bit vibecoded
@CakeEquity mcp. Stay within your context, your agent - add your cap table... Grok on.
Building a startup is hard—and seeing one shut down is a sobering reminder of what’s at stake.
At Cake, sustainable growth gives us the freedom to keep building creatively and helping startups succeed.
A candid reflection from our founder @KimHansenCake
Cake retweeted
Founder-friendly: @CakeEquity
Note from Kim, founder of @CakeEquity
We saw the news about @pulley today. As a founder, I’m sad to see them go. @yinyinwu and the Pulley team built something a lot of founders genuinely loved!
In Pulley’s own 2025 comparison, Pulley ranked Cake equal on every criterion they chose. No other tool did.
If you are one of the thousands of companies now facing a forced migration, I want you to know that you can still choose the destination.
Our team at Cake will personally handle your migration for free and we are also offering 20% off for the month of September to support the transition and disruption to your business.
Where Cake wins:
- We handle your entire migration. Cap table, stakeholders, grant history, free and accurate.
- Built for wherever you’re headed next, from your first SAFE to your most complex round
- We also have the easiest platform to use - 4.8/5 at G2, if in doubt
- Fast and helpful support team
- Compliance depth carried over cleanly
- An employee app your team can log in and be motivated
- MCP integration to integrate your own intelligence into Cake
If you want to talk it through before 12/8, we’re here to help. cakeequity.com/demo-request
Note from Kim, founder of @CakeEquity
We saw the news about @pulley today. As a founder, I’m sad to see them go. @yinyinwu and the Pulley team built something a lot of founders genuinely loved!
In Pulley’s own 2025 comparison, Pulley ranked Cake equal on every criterion they chose. No other tool did.
If you are one of the thousands of companies now facing a forced migration, I want you to know that you can still choose the destination.
Our team at Cake will personally handle your migration for free and we are also offering 20% off for the month of September to support the transition and disruption to your business.
Where Cake wins:
- We handle your entire migration. Cap table, stakeholders, grant history, free and accurate.
- Built for wherever you’re headed next, from your first SAFE to your most complex round
- We also have the easiest platform to use - 4.8/5 at G2, if in doubt
- Fast and helpful support team
- Compliance depth carried over cleanly
- An employee app your team can log in and be motivated
- MCP integration to integrate your own intelligence into Cake
If you want to talk it through before 12/8, we’re here to help. cakeequity.com/demo-request
Cake retweeted
Sorry to hear the news about @pulley a great team to compete with. If you're weighing up cap table platforms: @CakeEquity is the top rated equity mgmt software on G2 & a PLG award winner. @pulley's own 2025 comparison ranked us level on every criteria cakeequity.com
