Investor | Behavioral finance & market psychology | Author of Suit Yourself | Finance + mental health background | Not financial advice
Atlanta, GA
Joined April 2022
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My conversation with David Gambill on Design Your Life, Your Way is now live. We talked about why a financial strategy should fit the personality of the person using it, and how fear, ambition, identity, risk and life stage shape the decisions we actually make.
open.spotify.com/episode/6yD…
I first bought $LTH partly because I understood the product as a customer. Q2 2026 gave me more confidence that the business is becoming as sticky financially as it already feels in our household.
New Substack on Life Time, its latest results, and why the thesis is aging well.
I wrote about this in my book, Suit Yourself: A Portfolio Strategy for Every Personality Type, where I explain how our biases and blind spots shape investing decisions.
I have shared selected preview chapters, including my own investing journey and how my approach evolved. Read them here: enneagraminvesting.com
Benjamin Tan retweeted
Hey @ConsumeOwnTech! I don't know if you saw, but @allie_canal asked @ericjackson your question during Yahoo Invest!
(Your question is at 8:30 in the video, replay below).
Super cool! Thanks for submitting a question!
Thank you @dissectmarkets for reading my book !
Hey all
I just got @ConsumeOwnTech’s first book “Suit Yourself” in the mail today 😁
I’ll be busy these next couple of days as I’ll be reading the book and writing my review of it in my newsletter.
So far in my reading journey, the book is fun to read! 💯
ALT Benjamin Tan’s book “Suit Yourself, a portfolio strategy for every personality type”
Wrote my thoughts on $TTD as we approach Q3 earnings release. It has been published on @substack and picked up as a Featured Community Analysis on @YahooFinance
consumeyourowntechinvesting.…
Benjamin Tan retweeted
$LTH Q3 '25:
Net income $102.4m, EPS $0.45
Revenue $782.6m, up 12.9% YoY
840.6k memberships, up 1.7%
Adj. EBITDA $220m, up 22%
185 centers operating
'25 outlook raised
After years of writing in the early mornings, my side passion project Suit Yourself is finally out. It blends psychology, personal finance, and pop culture—now available on Amazon, B&N, BAM, and Bookshop org.
amazon.com/Suit-Yourself-Por…
Benjamin Tan retweeted
Nvidia, $NVDA, CEO: “It's not likely that you'll lose a job to AI. You're going to lose the job to somebody who uses AI."
After years of writing and rewriting, Suit Yourself is set for publication on Aug 18. Read early reviews here:
consumeyourowntechinvesting.…
#WritingCommunity @koehlerbooks #investing #behavioralfinance #Enneagram @substack #BookLaunch @IFB_podcast
My upcoming book, Suit Yourself, is getting a cover. This book explores how your personality influences your investing style. Now I need your help choosing a cover that reflects that mission.
Vote here: koehlerbooks.com/cover-polls…
#WritingCommunity @koehlerbooks #investing #psychology #bookdesign
Benjamin Tan retweeted
If you know a mental health professional, I'd encourage them to grab this offer!😁
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The cover poll for my upcoming book, Suit Yourself: A Portfolio Strategy for Every Personality Type, is now live! This book blends investing, personality psychology, and pop culture to give a fresh take on personal finance. We are finally at the design stage. Take a moment to vote for your preferred cover here:
koehlerbooks.com/cover-polls…
Check out the interview with Psyntel's clinical validation lead on AI x Mental Health #ArtificialInteligence #psychology #TechnologyandInnovation
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Just published a new @substack post about the journey behind my upcoming book Suit Yourself—a guide to aligning your investing strategy with your personality using the #enneagram as a guide
consumeyourowntechinvesting.…
#investing #behavioralfinance #personality
