People like this could literally be getting hunted by a drone piloted by Fable 7.2 and they’d still call it a marketing stunt. They’ve buried themselves in a perfect epistemic tomb—no new information can reach them. Everything can be dismissed as hype. Anyone who has built themselves an ideology which can ignore all new information—because the information can be labeled fake (in this case, “marketing” etc)—is not someone you should trust, emulate, or respect. It is a deeply self-serving, self-soothing, self-satisfied way of approaching the world. It is entirely about satisfying their own egos and comfort. It is deeply cowardly. It is embarrassing. This is not the kind of person or the kind of position you should take seriously or be afraid to offend.