🚨 “Too good to be true because nobody else is doing it.” That is the objection @DRtheNerd says ADAMnetworks heard from interested buyers about its “don’t talk to strangers” approach to network security. The principle: a device can reach a destination only after an approved DNS query authorizes it - and that permission is time-limited. In this clip, David explains how Microsoft’s Zero Trust DNS helped bring attention to the concept, and why making restrictive security work with everyday business applications takes more than a simple rule. For mobile privacy, it raises a question worth asking: which connections are explicitly trusted, and which are simply allowed? Watch David of @adam_networks discuss the journey with our GM, Mark Kreitzman. Full interview in the next post. 👇

Traditional cybersecurity is built around identifying and detecting threats. But by the time that happens, the attacker may have already done the damage. In the latest episode of Efani Features, Mark Kreitzman sits down with @DRtheNerd, Founder and CEO of @adam_networks, to discuss why cybersecurity needs to shift from reactive detection toward preemptive defense. They cover: → Why outbound access can become one of the biggest weaknesses after an attacker gets inside → Why data exfiltration is often the final step in a much longer attack chain → DNS as a root of trust → Zero Trust DNS → Why IP reputation is becoming less reliable → Protecting IoT and decades-old OT systems → Default deny vs. default allow → Why allowing only known-good destinations can fundamentally change network defense David’s central point: If protection comes after identification and detection, the adversary may already be ahead of you. 🎙️ Watch the full interview: youtu.be/zDRiq6nt2r4 #Cybersecurity #ZeroTrust #NetworkSecurity #PreemptiveDefense #Efani #Podcast #Interview