America needs more housing, and it’s good to put your skills toward folks helping solve big problems. @AidanHeintzman and Haven Building Technologies are doing just that: havenpanels.com/ Haven is setting a new benchmark for American housing: steel-framed homes that are stronger, more energy efficient, and cost the same as wood. Their system lets a builder design the home they actually envision. While the rest of the economy has become nearly 3x more productive since the 1970s, construction has slipped 30%. Haven is actively changing that. Within their first 18 months, they've shipped homes to Canada, Texas, Florida, New Jersey, and California, from seismic zones to hurricane coasts to heavy snow loads. @littleplainsxo has been there from nearly the beginning. Builders across eight states are working with them, and their second factory is going up in Los Angeles. We started with strategy, shaping a master brand that can grow from panels into power, steel, and whatever comes next. We also named the sub-brands: Haven Wall System, Haven Power, and Haven Steel. Along the way the company tried on the name Meridian before coming home to Haven. Names are what you grow into, and this one fits. The mark came next. Four extended hexagons arrive from the top, bottom, left, and right and meet at a single diamond, an atomic core that reads as the smallest complete unit of a larger building system. The whole identity resolves to the same grid of squares and diagonals, including the wordmark, a custom cut of Akzidenz-Grotesk, extended and squared off. The palette is Carbon, Signal White, and one Haven Orange. It pops, it’s the color of the job site, and it keeps the focus on the work happening on site. We built every layout the way a house goes up: a grid first, then blocks and thin lines, then imagery and type on top. The same order carries from the website to the investor deck to print. Imagery follows the same logic, from blueprint diagrams to finished homes, so the system explains itself. We wrote the copy line by line for builders, developers, and the families who will live in these homes. Alongside the site, we delivered brand guidelines, a web component library, and an icon for each sub-brand, so their team can keep building.

Serena Gramalia is a woman of taste, right choices, and proper elite culture. Learn taste here, get in there, print some books. [Link↓]

🔃 Reintroducing: The Design Office of David McGillivray Brand and software design for people inventing new things. dmcg.co

Now in beta: composer predictions in Codex for Pro users. Codex can now suggest your next message based on your conversation and how you talk to it. One of the most loved new features we've ever tested internally.

One of the hardest things for designers with 20+ years in this industry might be recognizing how much of their thinking is still shaped by limitations that no longer exist. For decades we’ve been trained to work within heavy constraints (which isn’t inherently bad). We limited ourselves to what’s technically feasible, what engineers can build, what budgets allow and what platforms support. We learned to compromise before we even explored the idea. It's a big part of being a designer. Limitations still exist, but the ceiling moved upwards by a big margin. The doors are now opening in every direction and I don’t think we have fully grasped what that means just yet. You can rethink almost anything from first principles. And you should. Step into any industry. Build software, hardware, whatever you want really. What we need to learn today is unlearning our limits from the past decades. Far more is possible today than we’ve been conditioned to believe.

What’s happening in the AI-powered reverse engineering and decompilation is absolutely insane. Pretty soon all software will be de facto open-source. AI is coming for everything and everyone.

Find your flow(state) Figma agent is now out of beta

Today @airHQ becomes an agent that can run all your creative tasks for you. You make the work. Air handles the rest.