AI Crafted. Human Curated.
Toronto, Canada
Joined November 2022
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Enterprise-grade technology leadership used to be priced for enterprises.
AI is why that's no longer true: CTO-level thinking and a dev team's output can now come from one embedded partner, at a fraction of the cost.
If you can't leave your tech vendor, you don't have a partner. You have a landlord.
Per-seat fees, licensing, lock-in: that's rent.
The alternative: custom systems you own. Full code ownership, no licensing fees, no lock-in.
Manual work never shows up as a line item.
It shows up as slow handoffs, late reports and thinner margins.
Workflows and integrations that remove it are how you take that margin back.
Agency vs. embedded partner.
An agency starts with a kickoff. An embedded partner starts with the work.
And it compounds: after 6 months, we know things no new vendor can match.
Indispensable, not interchangeable.
An AI plan isn't a list of tools.
It's a short list of places where AI cuts a real cost or creates new revenue.
If an idea does neither, it's a demo, not a plan.
Three-week kickoff. An account manager. A briefing doc. Then they start.
That's the agency model.
Embedded means no ramp-up. No kickoffs, no account managers. Just the work.
How long did your last vendor take to actually start?
What does senior tech leadership cost?
Less than one junior developer, if it's fractional.
CTO-level thinking, up to 40 hrs/month of dev, automation or AI work, and a monthly strategy session, from $3,500/month.
Your board will ask about your AI plan. Answer these 4 first:
1. Where does AI cut our costs?
2. Where does it create revenue?
3. Who owns our tech roadmap?
4. Do we own our code?
"Not sure" is the gap.
Ask your dev vendor one question: "Do we own the code?"
If the answer takes more than one word, you have lock-in.
Full code ownership. No vendor lock-in. No licensing fees.
If someone on your team copy-pastes between two systems every day, that's not a job.
It's an integration you haven't built yet.
The best tech partners don't wait for a ticket.
They show up with ideas: automations, AI wins, opportunities you didn't know existed.
Proactive beats reactive.