AdTech
Canada
Joined August 2011
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Publishers increasingly view SSPs as interchangeable commodities unless they offer a unique product, service or demand. Media-quality concerns are top of mind for buyers, SSPs often held responsible for cleaning programmatic supply chains and preventing bad pubs from monetizing
DigitalAdPro retweeted
My 3-minute presentation to the $MSFT Board of Directors and @SatyaNadella, articulating why the company should do the right thing and adopt #Bitcoin.
DigitalAdPro retweeted
NEW: Google has an illegal monopoly on search, judge ruled. Here what's next on its bearing on the upcoming adtech antitrust trial in September to puncturing its AI dominance.
adweek.it/3LTkCaL,https://ad… @Adweek
DigitalAdPro retweeted
Wild list. Doesn't seem to include any @dotdashmeredith brands, includes @business who claim not to run any programmatic, seems to exclude all local media, and includes @Newsweek and @IBTimes which let's just say have a sordid history 🤔
The Trade Desk’s list, which includes titles like Hulu, Disney+ and ESPN, is part of the adtech platform’s strategy to position itself as a portal for the premium Internet. adweek.it/3R3qKjs
DigitalAdPro retweeted
The Trade Desk’s list, which includes titles like Hulu, Disney+ and ESPN, is part of the adtech platform’s strategy to position itself as a portal for the premium Internet. adweek.it/3R3qKjs
DigitalAdPro retweeted
The Trade Desk is pivoting from "The Open Internet" co to the "Premium Internet" co, and are squeezing premium publishers to hop on board.
We wrote about it here: linkedin.com/pulse/trade-des…
TLDR: They want to take out long tail pubs and long tail ad tech, ASAP.
Nubai Ventures Sues Outbrain, Claiming Its Traffic Is Riddled With Bots | AdExchanger adexchanger.com/publishers/n… #Outbrain #Programmatic #AdOps #adtech
DigitalAdPro retweeted
🚨 BREAKING 🚨
🇸🇻 El Salvador's Congress have approved
a law to reduce income tax from 30% to 0%
for all international investments and money
transfers.This is to draw more global wealth to the country.
This could mean Bitcoin investors moving
to the country for no taxes 🔥
Best suppliers for In-Game Rewarded Video ads? Preferably with decent US/Canada traffic?
Azerion is nearly fraud level garbage, need something else...
#adtech #programmatic #martech #gamingads #ingameads #azerion
open web is done for brands. The targeting signals used in the past are gone as they waste $ on made-for-advertising (MFA) sites
In place of targeting the entire internet, savvy brands match their own data to publisher data sets -then buy only within private marketplaces, PMPs
Movie audiences: less likely to be distracted by a smaller 2nd screen while ads are playing on the big one. Recent study from Lumen, using eye-track tech:
97% of moviegoers have eyes on the big screen while ads are playing, compared w only about 35% of TV viewers #programmmatic
DigitalAdPro retweeted
BREAKING - 🇺🇸 US Presidential candidate Robert F. Kennedy Jr. announces plan to back the US dollar with #Bitcoin
DigitalAdPro retweeted
JUST IN: Canadian government suspends advertising on Facebook, Instagram cp24.com/news/canadian-gover…