Ecom
How i write natives 👉
Joined May 2026
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🚨Hire Native Creative Strategists🚨
(Not a joke post)
Looking for someone who lives and breaths natives.
Knows recent formats that are doing well.
Provide doc with natives you've made.
Will set you a small task before onboarding.
Someone recognized me just by my voice yesterday.
I was on the plane going from London to China.
I was sat in first class and my pod door was open. Through the gap i could see a man sat on his laptop staring at his screen. I looked closer as saw he was on his Shopify Dashboard.
The dates on the dashboard showed 'Last 365 Days' and the revenue was $312m. I was so shocked. I then saw that he went to his triple whale and was sat on a 2.2 roas for the same 'Last 365 Days' period.
I got up from my seat instantly and went over to him. All i did was say 'Hi' and his head snapped back and stared at me with his eyes wide open like he snorted a line of nose candy. I asked him what he does for a living etc etc. He started explaining to me about how he's in the health space and sells products on Shopify then advertises through Facebook.
I asked him how he got so successful and he just stayed silent and smiled at me. He then replied with 'You know how... Ecom Table, i tested some of the concepts i saw you and others posting on X instead of just bookmarking and doing nothing'.
I was happy for him, this isn't the first time i heard it but it still was nice to hear. He then paid for my flight and gave me his RM.
Such a small world, you never know who you will bump into. Just goes to show how different your life will be if you took action instead of bookmarking.
Two desires either side with the solution in the middle.
When i swiped this i added a sticky note at the top with my current offer on it (BOGO if BOGO, % OFF if % OFF).
One of my favorite and simple concepts this month.
Audience connect instantly with messaging, benefits based on the pain points opposites.
I saw people iterating a few concepts i showed last time where the demographic was shown within the image. They are selling to 45+ with migraines and show a wrinkle free, 25 year old hand holding the product. Lock in.
Anyway, give this a test.
I don’t get why people ask this question.
If you’re making $1m a year with Ecom in NP, then you drop a course that’s doing $100k NP a month, then you’ve just doubled your yearly income.
Why do people get so shocked when someone has a paid group, course or calls.
New product test, started with advertorial and listicle. Today is the first day of straight to PDP.
Educate in your natives, take them from A-Z.
PDP reaffirms mechanism & benefits using hero image and benefit icons.
Imo if you can’t sell straight to PDP then your natives/ ads aren’t good enough.
Your audience is left with knowledge gaps, this is why your native -> PDP doesn’t work.
Imagine I post this and tomorrow goes back to 0.5cvr :/
Hopped on call with Justin last night.
He showed me his store, ads and the ban.
He is the complete opposite of BH.
Shared some good native sauce too
W Justin
This is why you need to be scrolling daily. I found this image concept 2 weeks ago, it's the best performing concept in the ad account.
I sit on GH everyday, finding new concepts that haven't been saturated. 'I don't care if it upsets you' hook for example i found within the first week of it being a thing, i rinsed and repeated the hell out of it.
Every time there is a new concept, i am never late, i am never jumping in with the crowd. I'm the first in my niche, always.
Stopping being last to the concepts. Start GH doom scrolling.
Love this concept btw, especially for 60+ audience.
The two biggest switches i've noticed while scaling from $10k days to $50k days is doing less research on Reddit and more research reading articles and documentaries.
There are so many articles with real world statistics on their pain point.
Statistics showing you the exact % of your audience and what they sufferer from.
The second one is when i'm on reddit i press 'Control F' and type '?' on the main reddit for xyz pain point.
Here i can see what they THINK they might be suffering from.
Neuropathy? X Sciatica ✓ for example.
Controversial take?
When people post a lifestyle photo and get their girls cheeks in the corner of it is the cringiest thing in the world.
Idk why people angle max just to show a women in a photo.
Also posting guns next to their bank cards, like ffs 🤦♂️
