Consulting firm helping sports organizations operate more like Disney. Tweets about customer experience + innovation insights, trends, and experiments.
Joined September 2017
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EngageMint π retweeted
Want to build customer loyalty? Actively search for ways to solve or alleviate their frustrations. This short clip comes from an interview with @DavidMillay and the @EngageMint_ podcast.
EngageMint π retweeted
I love to see leaders who've built successful careers outside of sports, enter the sports business industry.
Yesterday, we saw the reverse.
@ScottONeil, former CEO of @sixers and @NJDevils, took over Merlin Entertainments as their new CEO.
EngageMint π retweeted
Check out my super fun interview with @EngageMint_: Cultivating Meaningful Conversations Through #SocialMedia - bit.ly/3eS1a15
#ThinkConversation #Branding
EngageMint π retweeted
Check out my super fun interview with @EngageMint_: Cultivating Meaningful Conversations Through #SocialMedia - bit.ly/3eS1a15
#ThinkConversation #Branding
It started with beer.
After using Facebook to create community around a charity bar crawl in 2008, @BrookeSellas now helps brands do the same.
Her new book covers:
πWhy brands should share opinions and feelings over cliches and facts
π»Why social teams need a βhouse tabβ
We hit on all that and more in our latest podcast with @DavidMillay and @Katie_Rudy.
π§ Listen to the full episode here: podcasts.apple.com/us/podcasβ¦
It's Whiteout Week in Happy Valley.
The Whiteout didn't start as a simple marketing campaign or game theme.
They needed to rally the fan base.
What started as a student-only movement 18 years ago has become one of the greatest atmospheres in college football.
This episode is more like a masterclass in change management with @DavidMillay and @gconsultsU breaking down the tactics on how it came together.
π§: podcasts.apple.com/us/podcasβ¦
EngageMint π retweeted
If youβre serious about sports marketing & game production, youβll listen to this β¬οΈβ¬οΈβ¬οΈ
Great work by @DavidMillay hosting Guido D'elia (@gconsultsU) on the @EngageMint_ podcast.
A friend, mentor and game day experience guru, his philosophies are engrained in me (and many others) in college sports.
If you know, you know!
#Zombie
podcasts.apple.com/us/podcasβ¦
EngageMint π retweeted
Great work by @DavidMillay hosting Guido D'elia (@gconsultsU) on the @EngageMint_ podcast.
A friend, mentor and game day experience guru, his philosophies are engrained in me (and many others) in college sports.
If you know, you know!
#Zombie
podcasts.apple.com/us/podcasβ¦
EngageMint π retweeted
Thanks to @EngageMint_ for spending time training our gameday staff this weekendβ¦kickoff is just two weeks away! π
#GigEm
So many nuggets dropped in this one π€― Thanks for jumping on the show with us, @p_agnew!
I had great fun chatting with @DavidMillay on his pod Flip The Switch.
We cover heaps, everything from reciprocity to the replication crisis. Here it is π
youtu.be/mbb_x7_hfPI
You spend hours upon hours on marketing campaigns.
Are they hitting the mark with your customers?
For simple tricks to increase sales and connection w/ your fans, listen to our latest episode with @p_agnew and @DavidMillay β¬οΈ
podcasts.apple.com/us/podcasβ¦ podcasts.apple.com/us/podcasβ¦
To give your staff more opportunities to say yes, ask them what they are saying "no" to.
Are they saying no because they don't understand a policy?
Are they saying no because you don't offer something you could?
You never know what business opportunities you'll uncover.
What processes do your customers go through that are boring or stressful?
Turn them into something fun.
It's the small areas plussed up that provide the greatest opportunity for peak moments.
Thanks to keywords in videos and captions, users are turning to TikTok for more visually rich answers to questions like restaurants or fun things to do.
Think beyond the homemade dances and skits and check out the playbook for reaching new audiences β¬οΈ
EngageMint π retweeted
Everyone that you will meet along your career path in the #sportsbiz (or any biz for that matter) can end up being a future colleague, boss, employee, reference or contact.
Treat people with kindness and respect and show appreciation. It will go a LONG way.
Think about whatβs happening with people internally. What are they currently facing?
Maybe they want a new thrill in life.
Or they're seeking joy.
Or they want to connect with those important to them.
How can your product / service / experience serve them?
For more tips on how to connect with your current audience and potential buyers, listen to @DavidMillay's full conversation with @KateBour β¬οΈ
podcasts.apple.com/us/podcasβ¦