Joined January 2019
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Star Flow The Change Festival retweeted
Very Impactful session by Sonam Wangchuk - Simplicity delivers beyond tech solutions.
House full n a deserving standing ovation @Wangchuk66 #StarFlowFest @FlowChangeFest
Star Flow The Change Festival retweeted
Interesting 2 days at the #starflowfest with some great thought leaders. Also chance to catch up and meet up with some new and some old friends. Learning and Sharing and Ideas flowing.
A big thank you to everyone who showed up at #StarFlowFest 2020. We hope you all had a great experience over the two days. Cheers to #marketing! See you again next year.
Meet the two #contest winners of #StarFlowFest who are going back with a @LiebherrHomeIN refrigerator each!
A snapshot from @ejoachimsthaler's book Hidden In Plain Sight #starflowfest
Our last session of the day on brand architecture with @ejoachimsthaler just came to a close. Thank you for joining us! #starflowfest
"Nobody needs a 100 billion dollars!" @ejoachimsthaler asks the audience to repeat after him on a lighter note
#starflowfest
"Try to create communities that people want to be a part of." A recommendation for marketeers by @ejoachimsthaler
#starflowfest
"Lego is not about the product, it's about fun and exploration. Think 'customer first' instead of 'brand first'." - @ejoachimsthaler #starflowfest
"Messaging doesn't work if you can't back it up." Going back to basics with @ejoachimsthaler
at #starflowfest
A very enthusiastic crowd carefully listening to the last session of the day by @ejoachimsthaler at #StarFlowFest
How do we create value through branding?
Old ans - clarify the product portfolio via brand architecture
New ans - make consumers part of value creation
Presented by @ejoachimsthaler at #starflowfest
"Make consumers active participants in value creation." - @ejoachimsthaler
#starflowfest
Demand - side effects on building strong brands:
- Networking Effect
- Learning Effect
- Viral Effect
- @ejoachimsthaler at #starflowfest
#Lego and #amazon’s case studies getting discussed by @ejoachimsthaler during the last session of the day at #StarFlowFest.
"The traditional way of approaching branding was from the supply side but now it's about engaging the customer via trigger, action, reinforcement." - @ejoachimsthaler
#starflowfest
“If you don’t have a brand strategy, you are in trouble” expresses @ejoachimsthaler during his session on ‘Brand Architecture: How Brands and New Business Models Create Sustainable New Growth’ at #StarFlowFest
Star Flow The Change Festival retweeted
Pain identification exercise can be done by talking to customers while one can use the internet to gain an understanding of your market, says @patrickrenvoise @FlowChangeFest. Social media empowers brands to understand customer pain points.
j.mp/3881eB7
#starflowfest
Star Flow The Change Festival retweeted
“Convenience makes us trust too much”: Philipp Kristian Diekhoner
#StarFlowFest @FlowChangeFest #marketingfestival @timesofindia
afaqs.com/news/mktg/convenie…
